Fujifilm confirms film discontinuations

Fujifilm has confirmed that it has discontinued a number of its Neopan, Provia, Superia and Reala films

Olivier Laurent 26 July 2013

provia400x-35mm

Fujifilm Professional has confirmed that it has ceased production of four of its films – the Neopan 400 35mm black and white film, Fujichrome Provia 400X colour transparency film in the 35mm and 120 formats, the Superia 400 colour negative film in the 120 format, and the Reala colour negative film in the 120 format.

In a statement sent to BJP, Gabriel Da Costa, product manager for professional film, says: “Due to the prominence that digital has in today’s society combined with a decline in global demand of traditional films, Fujifilm has had to make a difficult decision to withdraw a number of films from its range. There are still a number of colour transparency, colour negative, instant and black-and-white films available in our range.”

He adds: “We would also like to thank all our customers who have supported these film brands over the years.”

Fujifilm has issued a series of recommendations to users of the discontinued films. For example, Provia 400X users should switch to Provia 100F, while Neopan 400 users should choose the Neopan Acros 100 film. As for the Superia 400 and Reala films, Fujifilm recommends its Fujicolor Pro 400H colour negative film.

For more details, visit www.fujifilm.eu/uk/products/analogue-photography/film.