Online photography community Photocrowd has launched a funding round on crowdfunding platform Crowdcube.
Photo crowd aims “to connect photographers of all abilities and backgrounds with image buyers around the world, and to make sure that the photographers get a fair share of the profit; the fundraise will support their expansion plans.”
Photocrowd currently provides its members from 166 countries with a platform on which to sell their best images as prints, wall art, canvases and coming later in 2016, commercial stock image downloads.
As the traditional distinction between professional and amateur becomes increasingly blurred, Photocrowd’s model makes it possible for any photographer to earn money from their best work.
Photographers sign up for free and create their storefront; Photocrowd takes care of payment, production, and global shipping. Photographers earn at least 50 percent commission on sales, rising to 80 percent if a subscription is taken out.
Photocrowd also offers a series of sponsored photo challenges that allow members to win prizes and get their images rated by the crowd and by industry experts. The best images gain exposure that can increase sales, as well as earning inclusion in a relevant Curated Collection.
Mike Betts, Photocrowd CEO, says: “Making money out of your passion for photography is no longer the exclusive preserve of a handful of professional photographers. A great image is a great image, no matter who took it, where they live, and whether they were using a phone or the most expensive camera.
“Photocrowd is a platform that empowers photographers globally, and inspires their photography in the process. This crowdfunded investment round gives us the ability to realise that vision more quickly, and more fully.”
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