Impossible's PX Instant Films in pictures
Posted by
Olivier Laurent
on 22 Mar 2010
Impossible has launched its new instant film for Polaroid's instant cameras. Read our full report here. Here are product shots of the new PX films:
***UPDATE: We've published a hands-on preview of the new PX100 film. Read it here***
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Comments
Holy gorgeous! That packaging is outstanding!
Posted by: memekode on 22 Mar 2010 at 21:39
i know i will feel a child-like joy when i get my hands on this!
Posted by: angie on 23 Mar 2010 at 00:30
Ha, they didn't even manage to write "P" right.
Posted by: The Spade Caller on 23 Mar 2010 at 03:30
price?
Posted by: Nizam on 23 Mar 2010 at 05:11
This is insane. 18€ for just 8 pictures? Are they out of their minds? I thought this project was for saving polaroid photography not for filling their purses.
Posted by: Thomas on 23 Mar 2010 at 19:47
Basically they copied Apple's packaging. Now they're contributing even more waste to the environment than before.
And charging *customers* more dollars for the new design, the excessive materials, and of course the advertising it takes to get the word out.
Congratulations! You've just screwed everyone at once!
Posted by: Reader X on 24 Mar 2010 at 19:50
@Thomas, @Reader X
The €18 price tag is the same as Polapremium (now Impossible) has sold Time Zero film at for the last couple of years, so at least it hasn't become MORE expensive.
However, I had hoped that they would be able to push down the price a bit, and cutting down on the now excessive packaging would surely have helped. But we should keep in mind that they still are producing for a quite small market, and we can only hope prices will go down as sales pick up.
If you want cheaper film, get your friends into Polaroid photography! The cameras are dirt cheap on eBay and make for a great gift :)
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