22 Mar 2010
Impossible's PX Instant Films in pictures
Olivier Laurent
Impossible has launched its new instant film for Polaroid's instant cameras. Read our full report here. Here are product shots of the new PX films:
***UPDATE: We've published a hands-on preview of the new PX100 film. Read it here***
Comments
This is insane. 18€ for just 8 pictures? Are they out of their minds? I thought this project was for saving polaroid photography not for filling their purses.
Basically they copied Apple's packaging. Now they're contributing even more waste to the environment than before.
And charging *customers* more dollars for the new design, the excessive materials, and of course the advertising it takes to get the word out.
Congratulations! You've just screwed everyone at once!
@Thomas, @Reader X
The €18 price tag is the same as Polapremium (now Impossible) has sold Time Zero film at for the last couple of years, so at least it hasn't become MORE expensive.
However, I had hoped that they would be able to push down the price a bit, and cutting down on the now excessive packaging would surely have helped. But we should keep in mind that they still are producing for a quite small market, and we can only hope prices will go down as sales pick up.
If you want cheaper film, get your friends into Polaroid photography! The cameras are dirt cheap on eBay and make for a great gift :)
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