29 Oct 2009
Young people don't pay for news, photography...
Olivier Laurent
A Photo Editor today relays a post by Greg Ceo, a photographer and lecturer. Ceo took 'an informal survey in Business Practices for Photography Class at Savannah College of Art and Design. It’s called: “When was the last time you bought a newspaper?”'
Of course, barely anyone raised their hands. Young people now tend to read their news online, refusing to pay for a newspaper or a magazine. Ceo asks three important questions: “If you won’t pay to see someone else’s work, why do you expect people to pay to see your work?” ”How do you expect to make a living as a photojournalist?” ”Who is your audience?”
What can be done to change young people's perception in regards to the value of news and photography? In France, the government has unveiled plans that will let everyone between the ages of 18 and 24 to get a free subscription (one issue a week) to the national newspaper of their choices. The hope is for these young people to take on a full subscription once that one-year is over. It has also been devised to boost the newspapers' numbers and to attract more advertisers to this struggling industry.
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