Canon at London Fashion Week

Author:

Olivier Laurent

Along with the Paris, New York and Milan shows, the London Fashion Week is an integral part of fashion’s calendar. And for the past three years, the event has been sponsored by Canon.

This year, Canon secured BJP a space in the photographers’ pit for one day, and so we decided to make the most of it. While our full report on our experience there will be published in early October, here are a few tidbits on the show and Canon’s involvement.

During London Fashion Week, Canon hosts a Canon Professional Services photographer’s area and lounge for all accredited photographers. ‘The area can be used for editing and wiring images, storing kit and taking a well earned coffee break,’ says Canon.

Canon also provides technical staff to answer queries, carries out kit repairs and cleans and arranges kit loans. In fact, Canon bring more than 500 spare parts and can replace, on-the-spot, hot shoes, LCD screens, rear lens mounts, contacts and focusing screens. It also has more than 30 bodies and 60 lenses, which photographers can loan for the day.

Frankie Jim and his team are on site all day long – two hours before the show starts, and one hour after it’s over. They also make available a series of Canon large format printers, so that photographers can see ‘the details and depth of their images.’ Canon also runs a competition there for the best creative shot.

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