14 Sep 2009

Analyst comments on Annie Leibovitz's case

Author:

Olivier Laurent

Photographer Annie Leibovitz, who won a respite last week in the repayment of her $24m loan with Art Capital Group, is far from being out of trouble, according to Steve Kuncewicz, intellectual property and media lawyer at law firm Ralli.

He says that Leibovitz, who as part of her new deal is rebuying her copyright, could be have to pay a higher premium to do so: 'The loan Leibovitz entered was on the basis she also put up all of the photographs she would take in the future. This was an extremely good deal for Art Capital and would see her giving up her only source of continuing revenue. She is now buying back her copyright, but at what cost? Art Capital could conceivably charge her a premium in exchange for altering the terms of her loan.'

Kuncewicz adds: 'If Annie Leibovitz had been unable to get an extension on the deadline to repay her loan, she would have lost everything. Losing her properties would be bad enough, but if she lost her portfolio copyright, she’d lose the right to make any income from the huge amount of images she’s taken over the years. Copyright in most photographs, under US and UK law, is owned by the photographer and usually lasts for the life of the photographer plus 70 years. Few photographers have had images become as iconic as Leibovitz and very few will be able to make as much from licensing them out to third parties.

'The credit crunch has led many artists to use their work as collateral to raise funds as they become aware of how valuable copyright can be. It allows the creator of a photograph to control how the image is used, reproduced and sold. Art Capital obviously sees the value in this and has built its business from making money for its clients and itself by taking copyright as a form of security.

'If you are going to use your intellectual property as security for a loan, think about the terms very carefully. If you default, a lender could end up literally owning your creativity, as Annie Leibovitz so nearly found out. Seeing her iconic images licensed out for use on tee-shirts or on other merchandise would not have been a pretty picture.'

  • Comment
  • Print
  • RSS
  • LinkedIn

Comments

There are no comments submitted yet. Do you have any interesting opinion? Then be the first to post a comment.

PREVIOUS POST NEXT POST
  • luminous-shelf Luminous Books in East London is an artist curated bookshop specializing in second hand fiction, philosophy, art and curiosities.
  • tpg-bookshop-l-ramillies-street-l-2010 When The Photographer's Gallery closed to begin construction on a brand new space in Autumn 2011, many thought the bookshop would have closed with it. But in the spirit of keeping aspects of the gallery alive, talks and courses have continued to run in other locations and the Bookshop has been running from a temporary space.
  • claire-de-rouen-01 The Claire de Rouen Bookshop is not so much a place dealing with passing trade, but rather a destination people seek out, building its reputation based on word of mouth and those in the know
  • pastor-marrion-01 Pastor Marrion P'Udongo has been called the "Oskar Schindler" of Congo, a man who's dedicated himself to saving and nurturing the lives of others. He's also been one of the most reliable fixers for photographers and journalists in the war-torn country, and he now needs your help
  • cnn-logo Last month, CNN quietly announced it was laying off "a dozen" photojournalists across its US bureaus as, it says, the network can now rely on user-generated content thanks to new consumer technologies
  • alecsothebay Earlier this month, Alec Soth took to eBay to raise funds for a charitable cause - the prize? A portrait commission with the Magnum photographer
  • rocco-rorandelli-emphasis-02 Rocco Rorandelli has been documenting the tobacco industry for the last three years, ever since he asked himself what lay behind a cigarette.
  • ghana-portraits-3 When photographer Peter DiCampo decided to seek funds for his project Life Without Lights, he chose the Kickstarter platform instead of the more commonly used - at least in the photojournalism community - Emphas.is. But he had good reasons, he tells BJP
  • in-the-shadow-of-the-pyramids008 Laura El-Tantawy has been working, for the past five years, on a long-term project about her homeland: Egypt. Now, as the country is undergoing massive political and social changes, she's appealing for help to continue her work
  • neil-osborne13 Photographer Neil Osborne is raising funds on Emphas.is to document a success story - how one man has helped save the Black Turtle from extinction