28 May 2009

Olympus PEN in Micro FourThird form gets closer to reality

Author:

Olivier Laurent

pen.JPG

Yesterday, we were reporting on rumours that the long-awaited first Olympus Micro FourThird camera could revive the Olympus PEN brand. Today, competing title Amateur Photographer has a similar report (you can check it out here). The magazine quotes Pen News Weekly, a Japanese trade magazine, as saying that Olympus' June announcement will be about a camera that features 'a considerably different outer design, that bears a close resemblance to the legendary Pen 18x24mm camera.'

Olympus president Tsuyoshi Kikukawa adds more details by saying that Olympus wants to appeal to customers that want a compact digital camera but with DSLR features. And he goes as far as to admit that Olympus has lost ground in the imaging business (ten years ago, Olympus was a leader in the digital camera market with its ยต line).

Less than a month now before the new camera is unveiled (Olympus has already started advertising the new camera, teasing readers with the word: "Envy")

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