27 May 2009

Oxfam's moving images

Author:

Diane Smyth

Dan Chung, who's living and working in China on an increasingly long-term basis, just called. He's shot an HD video campaign for Oxfam on the Canon 5D Mkii, the first HD video the charity has commissioned. Publicising the effects of climate change on three women's lives, it's moving stuff in more ways than one. Click here to see Sufia's story.

'Climate change is a really important issue for Oxfam this year, so we wanted to do something a bit different, with the ultimate aim of producing innovative content for our website,' says Oxfam's multimedia content editor Ben Beaumont. 'Everyone here is delighted with the results - the quality and depth of using a digital stills camera to do video really shines through. You need that look to make people stop and watch a film for two minutes, and to make them really feel what life is like for this community. People have told us they haven't seen anything like this from an NGO before.'

For more information, check out Oxfam's site. Oxfam has also posted the videos on YouTube.

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