Smashing bottle photography

Author:

Olivier Laurent

The age-old question for pro-photographers: to find a niche, or to diversify? Yorkshire based We Shoot Bottles had decided the niche route is a winner for them.

The clue is the name when it comes to their business; anything that comes in bottle form of any shape or size they will shoot in their studio, from mouthwash to Reggae Reggae Sauce.

Simplicity is very much the key in the company’s outlook, sticking to the less is more theory, and existing purely on the Internet. In fact the entire website exists on a single page, capped at no more than 150 words.

Unusually for a photographic studio, all the pricing is clear and up front, £30 is the starting price, reducing to £20 for large quantities of bottle photography, with every shot retouched.

An example of photographers who in a harsh climate haven't bottled out when it comes to their business model.

Comments

My thinking is that if you want to diversify, then do it by still marketing yourself in niche markets. Create a website for each specialty and brand yourself on that site according to the niche. Of course make your niche brand cohesive with the other brands you are doing as well.

Just like the car companies do with their luxury brands. Ford owns Jaguar, etc...

Posted by: A Photojournalist Who Blogs on 02 May 2009 at 15:42

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