24 Mar 2009
Photo magazines for sale
Olivier Laurent
The US division of Hachette Filipacchi is looking to sell both Popular Photography and American Photo, according to Advertising Age.
The two consumer magazines are leading brands in the US, along with Photo District News (which targets professional photographers). According to AdAge, Hachette has been 'scrubbing its budget' since its current CEO took over last autumn. The report also says that ad pages from January through the April issues fell 15.3% at Popular Photography.
The news comes three months after US magazine JPG announced it would cease its activities unless it found a new investor. Last month, it was saved by Millennium Ventures and Adorama Camera, a New York-based camera shop.
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