Polaroid reborn under a new name

Author:

Olivier Laurent

Today's biggest news came from Europe, with the announcement of the Impossible Project. The name refers to a quote by Edwin Land, the inventor of photography.
"Don't undertake a project unless it is manifestly important and nearly impossible."
Florian Kaps, creator of Polanoid.net, with a team of former Polaroid employees, investors and the help of the research and development department at Harman Technology in the UK, is resuming production of integral instant film.

BJP talked with Harman Technology about the move. Our exclusive interview can be read here.

The new black-and-white film will be released under a new brand name. Any ideas?

But you can get more details at The Impossible Project website or even on SavePolaroid, a site of Polaroid fans who have helped bring about this announcement. And for more from Florian Kaps, check out Polanoid.net and PolaPremium.

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