‘Photographers will move into CGI [computer-generated imagery], they’ll have no choice,’ says leading car photographer Carl Lyttle in an interview in this week’s BJP (15 October 2008). ‘Any photographer who makes his living from product photography who doesn’t move in this direction will be dead within two years. It’s as simple as that. Your traditional studio photographer is about to die.’
They’re bold words but Lyttle is putting his money where his mouth is – along with fellow photographer Douglas Fisher and business and marketing mind Eoin O’Connor, he’s founded Moofe, a new kind of picture library devoted to providing photography to CGI designers.
And Lyttle doesn’t stop there. Just as digital capture has taken over from film, he says, CGI will take over from photography – whatever the format. ‘It’s exactly the same process,’ he explains. ‘At first no body wanted to know about digital capture, then gradually it built up until it reached the point where everyone had to know about it. We see the acceptance of CGI in exactly the same way. The tipping point isn’t far away. It will come in the next year, particularly now that we’re entering a recession.’
Is Lyttle right? We’d love to hear your comments…