12 Sep 2008
Photography online has its limitations
Olivier Laurent
Photopreneur has taken a look at some interesting research from Enquiro Research on the use of photography online and its limitations. "The company has found that when placed on Web pages, images can act as barriers to action rather than the sort of eye candy that generates sales when placed on magazine covers. Users don’t just ignore them; they try to look around them. Worse, when action buttons (or “triggers”) such as subscription fields or purchase links are placed near or even on those images, users look straight past those too then click away."
However, the research shows that photographers are better at using their images than their clients are. But when it comes to getting a visitor to contact you, the best way to achieve this, according to Enquiro, is to have a contact page without any images, "a practice that most photographers seem to follow anyway."
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