12 Sep 2008

Photography online has its limitations

Author:

Olivier Laurent

Photopreneur has taken a look at some interesting research from Enquiro Research on the use of photography online and its limitations. "The company has found that when placed on Web pages, images can act as barriers to action rather than the sort of eye candy that generates sales when placed on magazine covers. Users don’t just ignore them; they try to look around them. Worse, when action buttons (or “triggers”) such as subscription fields or purchase links are placed near or even on those images, users look straight past those too then click away."

However, the research shows that photographers are better at using their images than their clients are. But when it comes to getting a visitor to contact you, the best way to achieve this, according to Enquiro, is to have a contact page without any images, "a practice that most photographers seem to follow anyway."

Read the entire post here.

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Comments

I just wonder what would be the best solution for a single photographer to raise selling? Would have loved to read a recommendation by Photopreneur how a photo site should look like from marketing point of view :)

Szimi

Posted by: Gyorgy Szimuly (SzimiStyle) on 23 Sep 2008 at 10:18

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