30 Jun 2010
Panasonic uses Canon to shoot its ad
I guess there is nothing more flattering for Canon than seeing another manufacturer, in this case Panasonic, using your camera to shoot an ad for its own products
Olivier Laurent
Tags:
Canon eos 5d mark ii, Panasonic g2It was supposed to be a spot showing off the versatility and movie capabilities of the Panasonic Lumix G2, but, after uploading the behind-the-scenes video to YouTube, Panasonic now finds itself with a PR disaster. Apparently, as CrunchGear reported earlier, the ad was filmed using Canon's EOS 5D Mark II.
A Canon UK spokeswoman has declined to comment. See the behind-the-scenes video below:
Comments
panasonic + canon = nothing new
Nothing new here. Filmmakers have used Panasonic cameras with Canon HD broadcast lenses for years. For something recent, the BBC Life series 'making of' segments show the film teams using Panasonic HD cams and Canon lenses.
But still ... kinda funny using an all Canon sys to film this.
Amusing it is - but hardly surprising. After all, it's probably not Panasonic themselves who shoot their ads, but rather some agency/studio - and I doubt they'd swap their entire kit and workflow _behind_ the camera, just to please their customer...
I work in the television business in Hollywood and it's very common for production teams or camera operators to use they're own gear when hired. Many times the crews/camera ops will also receive a rental fee for their gear. So Panasonic hires an ad agency, the ad agency hires a production company, and the production company hires freelance crew members who use their own gear to shoot the video.
Guys, anyone in the pro arena knows this, but that's not really the point is it? It's all about Pana raving on about these consumer products being the best thing since sliced bread, and being better than traditional SLRs, yet showing customers that they still cannot compete in the SLR market.
I have to say I agree with Mario. Panasonic's PRs should have known that if they didn't insist on using Panasonic cameras for the shoot, it was going to come back an bite them. Especially as they apparently commissioned a behind-the-scenes documentary about it.
What WERE they thinking?? I bet at least one head has rolled on this by now...
Oh, and if anybody from Panasonic is reading this, I'm sorry to rub salt in the wound, guys, but I'm in the market for a new video-capable DSLR system. Until I saw this, the GH1 was on my shortlist, as was the Canon 7D. Guess which one remains on my shortlist...?
I have seen an ad on tv for another brnad of camera that comes back to this topic. Its a miniature poket camera - and the selling point is that the ad itself was shot using this pocket camera. Brilliant!
Im a Tokyo based photo assistant and work mainly on major campaigns and this kind of thing happens all the time. On recent shoots for Microsoft and Dell everyone on set (apart from the client) is using macs.
I was really surprised on recent shoot for Nikon that the photog was actually using the consumer level camera that the photographs were supposed to be taken with. Shocked! I couldnt get over it. (of course half the shoot had to be reshot.)
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