24 Feb 2011
Don't blame the monkey!
Focus-on-Imaging is the UK's largest photographic trade show, bringing hundreds of brands to Birmingham. But this year, Canon will be missing, after it pulled out at the last minute...
Olivier Laurent
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Focus on imagingFocus-on-Imaging is the must-attend event for photographers looking to try out the latest kit and benefit from special offers. This year, Nikon, Panasonic, Pentax, Sony and others will be on hand. And, up until last week, Canon also planned to attend the four-day trade show. But, as we learned on Monday, Canon has been "reviewing its marketing strategy for the year" and has decided to pull out of the show - just two weeks before it was expected to start.
Now, that's a blow for Focus-on-Imaging, especially since one of its ads showed "Suzy The Chimping Ape" pose with a Canon digital SLR.
In an email to BJP, Focus' organisers say that "this years’ Focus ad campaign, and last years’ actually, featured photographers – all of whom were shot using their own kit. We cannot seek manufacturer’s approval before featuring photographers using their own equipment. We’d never meet any of our deadlines."
Comments
Didn't Albert Einstein, who was not too fond of photographers, call them Lichtaffen, or light monkeys?
Quote from above:
"We cannot seek manufacturer’s approval before featuring photographers using their own equipment. We’d never meet any of our deadlines."
I whish that stock libraries and the legal system would take a similar approach to model and property releases. It would make the photographers life a whole lot easier, and considerably less expensive.
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