01 Jun 2011
Photography as "content"
Eliane Laffont, who co-founded the Gamma and Sygma photo agencies, recently said that a turning point in photography was when companies started defining photographs as mere 'content'
Olivier Laurent
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PhotographyGarrison Keillor, the host of A Prairie Home Companion on public radio in the US, was asked, in 2009, how he created content for his show. Keillor responded:
"I sure wish we could get rid of that word "content" to refer to writing, photography, drawing, and design online. The very word breathes indifference — why would one bother about the quality of work when it's referred to as "content"? I'm sorry to respond to your good question with a cranky diatribe, but this word has crept from New Media over to Radio Broadcasting where I live in my little cave and now my Show has become Content and is sent around to stations in a nice digital package that squashes the sound. Public radio, which holds itself up as a believer in quality, is cutting corners on all sides and I see this perfidious word "content" as part of the downward slide. I loathe the word. It's like referring to Omaha [Beach] as a development."
Keillor might be referring to radio shows in his answer, but, it seems to me, as giant conglomerates continue to get their hands on the world's photography via acquisitions, distribution deals and obscur terms and conditions, it's not far-fetched to say that, for many companies today, photographs have become mere content.
Comments
"Keillor might be referring to radio shows in his answer...for many people today, photographs have become mere content."
Really? Why does Olivier Laurent bundle photography into Keillor's little rant and with no examples? I hear photography bundled as; photos, photographs, landcape photos, nature studies, gallery show, exhibition, opening, opening celebration, installation, art, retrospective, prints, silver prints, digital art, current work, fine art, magazine art, works of...etc.
Its a definition of the medium
I'm not sure I am getting this argument correctly. I have no problem with 'content'. Ok its a bit reductive but its appropriate as a shorthand for what we ACTUALLY do as distinct from the process and everything else that is merely mechanical and can be learned in a week. Also magazines/galleries etc want messages not illustrations. What I have a bigger problem with is an all pervading fundamental misapprehension (by many photographers/editors etc. ) of what photography is; its ‘nature’ if you like (assuming it can have a ‘nature’). Some photographers seem to be appealing to other photographers and facebook 'likes' - including my twitter feed - that I admit I also got sucked into - rather than ‘marketing’ themselves to prestigious editors and galleries. Some of my students see photography as primarily about technique, equipment, lighting, ‘rule of thirds’, ‘beauty’ etc. in fact anything and everything except what its actual raison d’etre is! All these things are useful but completely meaningless. WE make content. Its ABOUT things not OF things. AS David Hurn rightly put it we are ‘subject selectors’. Everything else is simply window dressing. Walker Evans didn’t have a problem with this so why should we? We don’t ask writers what pencil or laptop they use or the curve of the font they use in their writing. We want to know what its about. Its content!
We record images using machines.
We select from the images we record according to their total content. We judge the quality of ANY image according to this content, and are judged accordingly.
Our choices based on content are judged by others, are appreciated by others and are bought and sold by others BECAUSE of their content.
What the boundaries of the image, whether photo or drawing, lithograph or painting, or a combination CONTAINS, is the CONTENT.
Obviously, and you have been conned by Mr Keillor, a well-known comic writer
Surely calling photography "content" is only bad when prefaced by the words "reader generated"?
"it's not far-fetched to say that, for many companies today, photographs have become mere content"
Yes, it is true, but there are also opposite cases, where the photograph is the main protagonist and the texts are the frame. This is the case of an Italian magazine that I would like to report here: www.potpourrimensile.com
enjoy it !
I agree with Keillor, photographic images do not lend themselves well to being called 'content', because all images are taken for their context, in other words, what they convey in meaning.
From the most banal and bland to the most dynamic and dramatic, all images convey the essence of why they were shot in the first place, and this is not about content, but about the subjective choice of the photographer.
Instead of 'content', 'category' might be more appropriate.
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