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My thinking is that if you want to diversify, then do it by still marketing yourself in niche markets. Create a website for each specialty and brand yourself on that site according to the niche. Of course make your niche brand cohesive with the other brands you are doing as well.
Just like the car companies do with their luxury brands. Ford owns Jaguar, etc...
Posted by: A Photojournalist Who Blogs on 02 May 2009 at 15:42