Impossible releases second instant film

Impossible PX600 instant film

The Austrian company behind the launch of new instant film for Polaroid cameras has released its second product - the PX600 film for the 600 series of instant cameras - one month after introducing its new range

Author: Olivier Laurent

Last month, the Impossible Project, which aimed at reviving the instant film market for Polaroid cameras, released PX100 Silver Shade, a instant film specifically designed for SX-70 cameras. At its launch event, Impossible said a version for 600 cameras - Polaroid most popular mainstream instant camera - would appear in weeks.

Now, Impossible says PX600 Silver Shade, a black-and-white instant film, is now available for orders on its website. "This is another major step into the bright future of analog Instant Photography," says the founder of the Impossible Project, Florian Kaps. "The PX 600 is a high definition integral film featuring beautifully detailed monochrome characteristics. It is astonishingly precise and sharp, and exactly what millions of hungry Polaroid 600 cameras worldwide are waiting for."

He adds: "The PX600 is a highly astonishing material that will zoom all the lovers of Polaroid cameras back into the good old days when every single shot was a wonderful exciting instant adventure." K

The new film will be officially launched at a London event on 24 April at The Photographers' Gallery. The following week, Impossible will open a dedicated store in New York City.

The next step, in June, will be for Impossible to release its first ISO100 colour instant film, for which the firm will share more details next month.

Visit www.the-impossible-project.com.

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