Russ Gunn, Fujifilm's senior product manager for Professional Film, comments: "It is never good news to announce product discontinuations but unfortunately we have had to sacrifice some of our slower selling films to enable us to continue to produce and market our more popular formats. We have stocks of each of these films in storage and, depending on demand, there should be sufficient quantities to last for another six to eight months."
Superia Reala was being marketed as the colour print film that brought unparalleled image quality and superbly lifelike reproduction to ISO 100 speed 'high-end' professional photography," according to Fujifilm.
Pro 160S is an ISO film speed 160 daylight-type color negative film designed for professional use, "featuring more highly optimized skin tone reproduction and neutral gray balance, especially important for portrait photography." The firm adds that the remaining films in the Pro 160S range are to be re-branded as Pro 160NS, to fall in line with a global name change. "The film itself remains unaltered," it says.
As for the Neopan 400, a black-and-white film, Fujifilm was forced to stop production because of "environmental concerns over one of the raw material used in its production." However, the film will continue to be available in the 35mm format.
In further product development news, from early Summer 2010 Fujifilm's ranges of 5x4 and 10x8 films will be packed as 20 sheet boxes instead of the current 10 sheet packs.
For more information, visit www.fujifilm.co.uk/professional.
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