Fujifilm announces a new "high-quality" compact

fujifilm

Fujifilm has surprised the photographic industry with the announcement that it is developing a new "high-grade", fixed-lens digital compact camera sporting a Hybrid Viewfinder

Author: Olivier Laurent

For a video preview of the camera, check our update here.

The Fujifilm FinePix X100 features a 12.3 megapixels APS-C sized CMOS sensor, a Fujinon 23mm f/2 fixed focal length lens and the newly-developed Hybrid Viewfinder.

Aimed at professional photographers and available from early 2011, the FinePix X100 has been designed "to appeal to the millions of DSLR users who need a slim back-up camera for high quality in-fill shots when the use of a bigger SLR system is either inconvenient or impractical," says Fujifilm.

The camera comes after Fujifilm closely "studied the current line-up of professional cameras." It felt that there was "a strong need for a compact high-quality (APS-C based) camera as a counterpoint to an SLR. Using the experience of working with generations of photographers using famous emulsions like Velvia, Provia, Astia etc., Fujifilm engineers distilled this knowledge into months of careful study to create the perfect compact-sized professional camera."

Apart from its fixed lens and large sensor, the camera also offers a Hybrid Viewfinder, which combines the window-type “bright frame” optical viewfinder found in high-end film cameras such as 35mm or medium-format cameras, and the electronic viewfinder system incorporated in fixed single lens or mirrorless digital cameras, says Fujifilm. "By using integrating a prism for the 1,440,000 dot LCD panel image on the viewing screen in the reverse-Galilean optical finder, the Hybrid Viewfinder can show both the shooting frame and a variety of shooting data."

Other features of the camera are: High Definition video mode, High ISO, Built-in ND Filter and minimum focusing distance of 10cm.

UPDATE: The Fujifilm FinePix X100 is expected to retail at around $1000 starting March 2011.

The full specifications:

Model Name FinePix X100
Number of effective pixels 12.3 million pixels
CCD Sensor APS-C CMOS Sensor
Storage Media SD / SDHC / SDXC memory card
Lens High-performance FUJINON lens with Super EBC Coating
Focal Length 23mm, equivalent to 35mm
Aperture Range F2 to F16
Exposure Mode Programmed auto mode, Aperture priority mode, Shutter priority mode and Manual mode
Exposure Compensation -2.0EV-+2.0EV
Shutter Speed Bulb, 30 sec. to 1/4000 sec.
Focus High-speed contrast AF
Optical Viewfinder 0.5X magnification with approx. 90% frame coverage
Electronic Viewfinder Ultrafine 1,440,000-dot LCD
LCD Monitor 2.8-inch, Colour LCD monitor, approx 460,000 dots
Movie Recording 1280×720 HD with stereo sound
Dimensions

126.5(W) x 74.4(H) x 53.9(D) mm including lens

 

BJP is at Photokina where the FinePix X100 will be shown. Check back for additional details.

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Comments

Useful camera

I could use one of those, I wonder if I'll have any money available when it comes out next year.

Posted by: Roger Blackwell on 20 Sep 2010 at 12:14

Hexar replacement

WooHoo!

Possibly the ultimate street photographer's digital camera.

Posted by: Paul Treacy on 20 Sep 2010 at 12:47

Great

a compact digital that looks like a real camera, with dials & a viewfinder, why has it taken so long for someone to realise what I need.

Posted by: Derek Adams on 20 Sep 2010 at 17:20

Need It

Great concept - I know what camera will be added to my clan next...

Posted by: Fire Girl Photography on 20 Sep 2010 at 17:47

LOOKS GREAT

However the Canon GU11 is going to take some beating particularly as it has a zoom lens. I wonder what the price will be ?

Posted by: mike levers on 20 Sep 2010 at 17:50

Leica bashing

Maybe the next iteration will have interchangeable lenses and then Leica will have to watch their back.
Looks great and looks as if it will feel great, which in a tool one may be using all day is no small matter.

Posted by: Graham wyles on 20 Sep 2010 at 18:05

Love the traditional look of the camera body!

I've been shopping for a compact digital camera. I just may have to wait for this one. I love the traditional look and it looks like a sturdy camera body. Sounds intriguing!

Posted by: Trish Simonite on 20 Sep 2010 at 18:08

Someone's woken up .... at last!

I cannot understand why camera manufacturers have so long to go back to a tried and tested design. There is nothing new about this camera, which is exactly what I have been waiting for and why I have not bought any of the dumb compacts without a viewfinder!

Posted by: Jeremy Hoare on 20 Sep 2010 at 18:33

Nice

Nice looking camera, hope it's not, 'too expensive'!

Posted by: Scott on 20 Sep 2010 at 18:44

Order now!

I'll have ten of those please.
Thanks
Bip

Posted by: Bip on 20 Sep 2010 at 19:23

Fujifilm x100

If it lives up to the promise they will not be able to make them fast enough. I looks fantastic!

Posted by: Ed Fielding on 20 Sep 2010 at 19:50

Fujifilm new camera

I have just reviewed the Leica X1 and commented absence of both a built in viewfinder and lack of video. This camera could provide a serious alternative to the X1.

Posted by: Murray on 20 Sep 2010 at 19:53

Hopes and fears

I've owned a Fuji 645 (120/220 film) and also a Fuji 690 (120/220 film) camera. The lenses were just wonderful. The metal or plastic body were in both cases minimum quality; I got rid of both. Their photo quality and form factor was spectacular, period. But their ruggedness was this side of eggshell.. You couldn't breathe on the 645 without damaging it. Whatever the price is (it will be HIGH), Fuji's habitual build quality negates any specs.

Posted by: Ed Gerson on 20 Sep 2010 at 20:23

Everything I wanted but!

At last a proper viewfinder in a compact I used to love the split screen focussing of my Vivitar compact with a 40mm lens and mourned it's passing. Beautiful as it maybe this camera does not have a MANUAL FOCUSSING option. So dashed at the final post for me (but it may have an infinty focus option).
But well done Fuji nonetheless.

Posted by: Julian on 20 Sep 2010 at 21:32

like a leica!

Looks like one to me, wonder if it's as good.

Posted by: brian on 20 Sep 2010 at 22:03

thank goodness

I've collected all the fujica screw mount bodies& lenses, thank goodness this one has a fixed lens !I'll be lining up for this one !

Posted by: dave on 21 Sep 2010 at 03:02

Yes, it has a fixed lens

If you don't like the thought of a fixed lens, then this camera isn't for you. Get over it. Move on.

Posted by: Warren on 21 Sep 2010 at 11:52

Leica M mount ??

The camera lacks only interchangeable lenses, what about a Leica M mount or a Voigtlaender VM mount instead of a fixed lens?

Posted by: Thomas on 21 Sep 2010 at 11:53

Re: No manual focus?

I think actually there is manual focus.

In the video here http://www.bjp-online.com/british-journal-of-photography/news/1734219/preview-fujifilm-finepix-x100-unveiled-photokina you can see the MF option on the side next to the single shot (AF-S) and continuous (AF-C) options.

Posted by: Al on 21 Sep 2010 at 12:23

Love it!

Finally! Can't wait. A real digital rangefinder without the cost of an M9

Posted by: Carpentier on 21 Sep 2010 at 13:12

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