Impossible, the company behind the launch of new Polaroid film, has introduced two new products - an improve black-and-white UV+ instant film and the PX 70 Color Shade - Video
Author: Olivier Laurent
23 Sep 2010 Tags: Instant camerasPolaroidPhotokinaImpossible
Two years after the official launch of the Impossible Project, which saw the creation of new black-and-white, as well as colour instant films, Impossible, the company founded by Florian Kaps, has now introduced a further two films to its range - the PX 600 Silver Shade UV+ and the PX 70 Color Shade.
The PX 600 Silver Shade UV+ is claimed to provide an improved black-and-white tone, as well as increased stability and performance. It is composed of a new UV sheet, says Impossible, which protects the film from being affected, during its development period, by light sources.
The PX 70 Color Shade comes two months after the official launch of Impossible's first colour instant film - the PX 70 Color Shade First Flush edition. the new film provides "much more contrasty and true colour pictures," claims Impossible.
Both films were introduced at a press event at Photokina, the world's largest photography trade show. See our video below:
To introduce its new black-and-white and colour films, Impossible has invited friends and the press to a soirée à Photokina. There, Jan Hnizdo presented a rare shooting on the fabled 20x24" camera.
For more details, visit www.the-impossible-project.com.
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