Blurb Mobile comes as an increasing number of users are now utilising their mobile phones to shoot and share images, says Blurb's vice president of new business initiatives, Jim Lanahan. "There are now many applications that allow you to take photographs as a single project - such as Instagram and Hipstamatic," he says. "And we support that. But the iPhone can do a lot more. It can do videos, it can do audio and it can do text. A few months ago, we decided to bring all of them together."

Unveiled for the first time at the World Photography Festival in London, the Blurb Mobile application lets users edit their media files into stories. Images can be cropped, rotated and scaled. Video and audio files can also be added, alongside text.

The "stories" can then be shared via Facebook and Twitter, as well as by email. Users can also direct their friends and contacts to a personalised Blurb Mobile profile that will hold all of their stories.

In a statement, Blurb's CEO and founder Elleen Gittins says: "Blurb is known for two things: helping people to tell their stories visually and then enabling them to share their work directly with their audience. To date, the medium of choice has been the printed book; but that's all changing. With the release of Blurb Mobile, people will now be able to capture life's great moments - large and small, in wonderfully rich story form and then share their stories on the fly, using any media on their phone including voice, video text and image."

The application is free to download and allows users to create stories composed of eight images, one video of 30 seconds and up to one minute of audio per image. However, an in-app purchase, which costs £1.19 ($1.99), brings these numbers up to 15 images and three videos, as well as an unlimited length of audio.

Visit blurb.com/mobile.