Phase One's Media Pro software
One year after acquiring Microsoft's Expression Media, Phase One has released a new version of the asset management software under the name Media Pro
Author: Olivier Laurent
10 May 2011 Tags: Phase one
Phase One has released Media Pro, a professional digital asset manager built to handle photographic and video files.
Media Pro is based on the Microsoft Expression Media software, which was formerly known as iView MediaPro. Phase One acquired the application in 2010 in a bid to create a photo manager for "true professionals".
"Media Pro offers a flexible and intuitive way to catalog, organize, and utilize digital media assets," says Phase One. "Its strength is in organizing photo files, no matter where they are stored -- on shared folders, CDs, hard drives, DVDs or other media. It's an application comprising visual catalogs, which can be easily and quickly browsed, searched, and annotated." Phase One claims that Media Pro can support more than 128,000 files per catalog.
All catalogs can be archived, backed up and published via slide shows, web galleries, and distributed via email, contact sheets and prints.
Media Pro has also been enhanced to work seamlessly with Capture One. "Images and adjustments made in Capture One are updated in Media Pro and the two applications offer integrated exchange of the metadata that describe images, and convey ownership and licensing information," says Phase One.
The application supports raw files from more than 100 new camera models, as well as video support for Canon and Nikon pro and semi-pro digital cameras.
Media Pro is available now and retails at €139 ($199). Current Expression Media 2 users can upgrade to Media Pro for €39 ($59).
For more details, visit www.phaseone.com/media-pro.
You state:
Media Pro is based on the Microsoft Expression Media software, which was formerly known as iView MediaPro
Much more accurate to credit the important development work to
The amazing team at Iview Media
Not Microsoft, who added zero value to the program and didn't understand it's power or value to photographers
Like me who have used it since it's
Gestation.
Piers Golden | Goldenphoto.
I agree. Perhaps DAM isn't appreciated by enough photographers to have made it viable for the type of company Microsoft is. And we'll see eventually whether Phase One allows it to remain as a standalone application, which is where it's true value lies, or buries it within Capture One and ruins it with bloat. With no definitive statement on this forthcoming from P1, we can only hope they are able to promote it more successfully than MS and carry on the development of this exceptional application.
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