"Hasselblad has always sought to support and promote photography in general, and photographers across all genres. What better way to do this than to give our camera customers a Bonus Check which they can use to purchase lenses, filters, camera bags, lighting or whatever other photo related accessory they so desire?" says Chris Russell-Fish, Hasselblad's global sales and marketing director, in a prepared statement.

The limited offer, which runs until 31 July, will see new owners of a Hasselblad H4D camera or CFV digital back receive a check worth 10% of the manufacturer's suggested retail price of the product they purchased to spend on "any photography equipment of their choice at the Hasselblad dealer, where they purchased the camera," says Hasselblad.

The offer is limited to purchases of the following cameras: H4D-40, H4D-50, H4D-60, H4D-200MS, H4D-50MS, CFV-39, or CFV-50.

Hasselblad adds that the check can be spent on equipment from any manufacturer. For more details, visit www.hasselblad.com/bonuscheck.