Leica has removed its iconic "red dot" logo from the new M9-P to make the camera more discreet.
Leica has unveiled a new version of its M9 rangefinder digital camera - the M9-P, which it claims was designed with professional photographers in mind. Olivier Laurent travels to Paris for the unveiling.
Author: Olivier Laurent
21 Jun 2011 Tags: RangefinderLeicaLeica m9Leica m9-p
Four months after partnering with Magnum Photos, Leica has unveiled the M9-P, an "ultra-discreet version of the Leica M9".
The new model, which will sit alongside the Leica M9 in the company's rangefinder portfolio, "combines all the benefits of the original - compact size, full-frame, 18-megapixel 24x36mm sensor and robust construction - with features designed for the professional user".
The M9-P features a scratch-resistant, sapphire crystal covering on the LCD screen, which makes it "extremely resistant to wear and almost unbreakable", according to the German manufacturer. The screen also sports an anti-reflective coating on both sides of the cover to ease viewing in "unfavourable lighting conditions".
Leica says it learned from professional photographers using the cameras that it needed to remove the Leica "red dot" logo "to make [this camera] as inconspicuous and discreet as possible". The M9 lettering has also been omitted - in fact, only the camera's top plate is engraved with Leica's name. The M9-P is finished in vulcanite leatherette, which ensures "a steady grip when shooting, making [it] feel particularly safe and secure in the hand".
The camera, which now retails at a suggested price of £5395, was first introduced in Paris last month at a joint-event held with Magnum Photos. In February the two organisations signed a partnership agreement, which requires that five new photographic essays are shot using Leica's equipment. The essays - the first of which has been shot by Alex Majoli using the M9-P and can be viewed on Magnum's website - are set for release in 2011 and 2012. Leica can use the essays to promote its cameras' performance, while Magnum members gain access to new and unreleased Leica products. The photographers can also provide feedback to Leica as part of the German company's ongoing user research.

Leica has also introduced a new wide-angle lens, which, it says, "sets new standards in photography". The Leica Super-Elmar -M 21mm f/3.4 ASPH comes more than 30 years after the "much-praised" Leica Super-Angulon-M 21mm f/3.4 lens, which Leica introduced in 1963 then discontinued in 1980. "Even today, the Super-Angulon-M lens is extremely popular and one of the most sought-after M lenses amongst connoisseurs of fine optics [and now] the Super-Elmar-M is a worthy successor," says Leica.
The new model is composed of eight lenses in seven groups and uses one lens element with two aspherical surfaces and four lenses with anomalous partial dispersion to "ensure that aberrations are reduced to an absolute minimum". The lens has a minimum focussing distance of 70cm and weighs 279g. It's available now with a retail price of £2025.
BJP will publish a full report of today's launch in the coming hours. In the meantime, check www.leica-camera.co.uk and magnum.leica-camera.com for more details.
Hang on a minute - at least £3,000 of that £5,395 was supposed to pay for the red dot. Where's the rest going?
These cameras aren't made for professionals, professionals don't have the type of money these cameras cost. I would love to shoot leicas, and do the type of work that could benefit from there advantages, but I will never be able to do so.
Well, it still needs a battery, apparently.
But I am still waiting for them to give me one and a few lenses as my work benefits from using Leicas, and poverty-stricken I have to use cheap alternatives.
I have NO idea who buys these machines at their hateful prices. Living in Cardiff I have not ever seen a digital Leica in use, ever, and I get around.
Even with the standard f2 Summicron the investment is over £7K. And there is no indication that noise has been reduced or that its operability has been improved at all.
The guys at Magnum are'nt stupid though- its a good way of getting one for free!! Shame the majority of them are so boring that having a Leica just restricts the look of what they produce even more, because you DO see a certain way with one: pictures have the "Leica" look which is not a good thing at all. You really do have to be completely free of the Leica ethos and the Magnum ethos in combination to produce new and exciting stuff, because otherwise it is just more of the same tired old pj dePRESSing garbage.
And this is why Leica should give their kit away to photographers who have not ever been brainwashed into that ethos: everyone would gain by it.
Wether you are a pro or not, Leica is a camera you buy with your heart. It's expensive, but fucking special. I changed from Nikon D3 to Leica M9 and it's the best buy in photography i ever did. It's more photography & knowledge, less auto this or auto that.
The "Leica look" is special and has never been beaten by any other camera brand.
Leica is not only for those who earn more than others, i think Leica owners are willing to offer more.
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