Aiming wider!?

Does exploiting brand new markets also imply focussing on the starting professional and/or highly advanced amateur?

Hassle Bla bla bla

Hasselblad lost the plot in recent years!

meaning..?

"Hasselblad cameras that appeal to a wider group of ambitious photographers."
So does this mean that they'll start to make "affordable" cameras for the enthusiast?
There's a market for enthusiasts/hobbyists and I hope Hasselblad knows that. Canon and Nikon has been exploiting that for years now.

Hoping...

Hoping that the ditigal backs for the V-system become affordable, $14.000 to $16.000 still is expensive to upgrade my old Hassy..

Slice of the cake

Yes they mean amateur photographers I can't see them gunning for Nikon or Canon I think they want some of Leica's pie.

Leica has produced very impressive results by selling high end enthusiasts cameras at high prices.

The thing is can Hasselblad make uber-cool cameras at high prices that will sell? Some Germans obviously think so.

Here Is Hoping

I'd like to see digital backs for the System V cameras be a tangible stepping stone to an H4D system by cutting the price in half. I can't say I know what it costs to make one but from what I've read about them they do well for a limited scope of photography.

And if you're going to pay today's price for a digital back, you might as well just get an H4D-31 or 645D and have more integration and versatility. So where is the incentive to get one, I wonder.