The Social: Should photographers take on the iPad?

the-social-spero

David Spero shows The Social the light, discussing the relationship between photography and art at London's Barrio Central bar. Image copyright Karen McQuaid.

Come to Barrio Central in London on 25 July to find out more about the technology behind photography apps

Author: Diane Smyth

Tired of lugging your portfolio around town? Technology could offer an answer - photographers and agencies are now creating iPad portfolios, allowing them to present their work in a professional, slick, easily updateable and lightweight way. But how do you do it and what's the best approach?

BJP and The Photographers' Gallery have invited Simon Lunt and Jonathan Davies from Teleportfolio to share their technical and design tips on Monday. Lunt and Davies recently developed apps for photographers Shamil Tanna and Morgan Silk, and aim to create cost-effective but striking work.

At the other end of the scale, Benjamin Chesterton, a multimedia specialist from Duckrabbit, will be on hand to sound a cautionary note. iPad apps are great, he argues, but how do they differ from websites and can you justify their price tags?

The Social is a regular event held by The Photographers' Gallery and BJP at Barrio Central, Poland Street, Soho, London W1F 8PS. It's held on the last Monday of the month, and pitched as a get together for photographers, with a discussion at the start.

The event starts at 6.30pm.

 

 

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Comments

Yes

Yes photographers should. It's pretty clear that's the way the market is going as it's easier to show work on the iPad and the upkeep is far cheaper than it is compared to a print portfolio.

Only reason for a printed portfolio is if you're using polaroid or for Fine Art use.

JonathanJK over at www.jonathanjk.com has done a huge series of interviews with industry professionals and has reviewed iPad portfolio Apps. Including Teleportfolio, worth checking it out. Those interviewed are of the same opinion; it's the way forward for us.

Posted by: David on 21 Jul 2011 at 17:32

I've been using an iPad for portfolio reviews lately

I've been using an iPad for portfolio reviews recently and the response has been great. A few editors/art buyers are excited because they haven't used one yet. It's lightweight and easy to show. With brightness turned way up on the screen, colors really shine well in all lighting environments I've encountered in offices.

A word of warning, though, that the iPad doesn't work too well if you're showing your work to a team. In a couple of meetings, I've had 3 or 4 people trying to look at the device at the same time, and then it doesn't work nearly as well as prints or even a computer screen. The iPad pretty much necessitates one person holding it; if it's just one or two looking at it, that creates an intimacy with the work, but for more than that, it starts to become a circus of elbows and chairs...

Posted by: M. Scott Brauer on 21 Jul 2011 at 20:13

IPad

I love my Ipad, i believe its a great item to use to sell and advertise yourself with. I upload galleries for showing potential clients, videos i've made fo past weddings and use documents to display my services and pricing. The client can then sit back over a coffee or lunch, flick through images, watch videos and then ask me questions. Its small, convenient and ideal for carrying around and perfect for clients to hold and pass around! So as you can see i love it and wont leave home without it! PS; when im on the move, i can still blog, answer emails and run a business!!

Posted by: Rob Grimes Photography on 25 Jul 2011 at 10:36

Don't be scared - embrace it

Hi - I was part of the talk last night. One half of Teleportfolio. It was good to answer questions.

I was a little shocked to find so many negative responses. We did have very positive ones too. One particular member of the audience was particularly aggressive - why I don't know?

I think what is important is that we have developed another tool to showcase work. And it showcases the work brilliantly. Which is the whole point. I have been a designer for 25 years and also take many photographs and create illustrations so a portfolio is very important to me. So we developed this with myself in mind and also worked with many photographers to understand what they wanted.

By the way - the whole idea for this came from a photographer in the first place.

However you may feel about the iPad and tablets in general - they are going to be the standard for presenting your work. I believe it is inevitable. The days of everyone having a print portfolio are coming to an end. You can fight against it if you want. But like everything before - times change and new technology allows for better and better ways to showcase your talent.

We have had incredible feedback generally from Art Directors, Creative Directors, Art Buyers and more. They love it. It is portable, anyone can download it to their iPhone and iPad. And see your work at it's best. Not on some dodgy calibrated monitor, where it's too red, blue, dark or whatever.

It is also cost effective and you don't have to make numerous portfolios, plus while you are down the pub a CD in New York is looking at your work as you want it to be seen.

And having it in your hand gives it that personal experience that a printed portfolio does and offers much much more.

Every app we have launched so far has been featured by Apple and we have many more on the way.

If anyone has any questions then I am happy to answer them if you email me through our website.

Teleportfolio.co.uk

Thanks

Simon

Posted by: Simon Lunt on 26 Jul 2011 at 13:25

Don't be scared - embrace it

Hi - I was part of the talk last night. One half of Teleportfolio. It was good to answer questions.

I was a little shocked to find so many negative responses. We did have very positive ones too. One particular member of the audience was particularly aggressive - why I don't know?

I think what is important is that we have developed another tool to showcase work. And it showcases the work brilliantly. Which is the whole point. I have been a designer for 25 years and also take many photographs and create illustrations so a portfolio is very important to me. So we developed this with myself in mind and also worked with many photographers to understand what they wanted.

By the way - the whole idea for this came from a photographer in the first place.

However you may feel about the iPad and tablets in general - they are going to be the standard for presenting your work. I believe it is inevitable. The days of everyone having a print portfolio are coming to an end. You can fight against it if you want. But like everything before - times change and new technology allows for better and better ways to showcase your talent.

We have had incredible feedback generally from Art Directors, Creative Directors, Art Buyers and more. They love it. It is portable, anyone can download it to their iPhone and iPad. And see your work at it's best. Not on some dodgy calibrated monitor, where it's too red, blue, dark or whatever.

It is also cost effective and you don't have to make numerous portfolios, plus while you are down the pub a CD in New York is looking at your work as you want it to be seen.

And having it in your hand gives it that personal experience that a printed portfolio does and offers much much more.

Every app we have launched so far has been featured by Apple and we have many more on the way.

If anyone has any questions then I am happy to answer them if you email me through our website.

Teleportfolio.co.uk

Thanks

Simon

Posted by: Simon Lunt on 26 Jul 2011 at 13:26

folio hard copy

art buyers still want books at meetings - website is intially fine but you have to have something to hand around at a meeting - ipad is too SMALL!

Posted by: david titlow on 03 Oct 2011 at 09:10

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