At a press conference in Athens, where Sony unveiled its A77 and A65 digital SLTs - DSLRs that use Translucent Mirror Technology - and the NEX-5N and NEX-7 compact interchangeable lens cameras, Sony has confirmed that it was still working on the production of full-frame Alpha cameras.
While Sony representatives declined to give further details on the upcoming products, Paul Genge, Sony UK's imaging technology field sales manager, says that the firm has still to make a decision on whether it will use its Translucent Mirror Technology in the upcoming models.
"We believe that the Translucent Mirror Technology's advantages speak for themselves," he says. "When we introduced it to the A33 and A55, the results [among our customers] exceeded our expectations. I can't comment on whether we'll be using DSLR technology or Translucent Mirror Technology, but I can say that we are now very focus on the voice of consumers. We believe that [with the Translucent technology], we are now vastly ahead of the competition in terms of features."
A new Alpha full-frame camera would replace the A850 and A900 released in 2008.
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