British Journal of Photography, the world’s longest-running photography magazine, is now available on the iPad as a quarterly app. More than just a page-turner or a PDF version of the magazine, the BJP app offers a tailor-made experience for the digital environment, making full use of the iPad’s user-intuitive navigational tools and spectacular display.
“Once we found out about the iPad, we knew we had to be part of it,” says Simon Bainbridge, BJP’s editor. “It’s a chance to bring the pages of our magazine to life on a digital screen for the first time.”
BJP’s designers have transformed the magazine’s acclaimed mix of stunning imagery, stylish design and thought-provoking journalism, making the most of the iPad’s unique interactive environment. “It was important for us to create the app in-house, to our own bespoke specifications, so we could bring the elegance of our design and our stunning imagery to life on a digital screen,” says Bainbridge.
Rich in enhanced content, the BJP app includes exclusive multimedia features and extended versions of sections popular in the print edition. Exploiting the iPad’s design for photo viewing, its striking photographs give way to full-screen portfolios, allowing users to engage with the photography in a new way. Up-to-the-minute live news from BJP-Online is also accessible at the click of a button.
“What makes BJP different than other photography magazines on the iPad is the quality of work we’ve put into it,” says Mick Moore, BJP’s art editor. “As you go through the app, you’ll find increased levels of interactivity. The photographers we showcase are really represented in this app with extra imagery, as well as footage and interactive links to learn more about their work.”
The iPad came at the perfect time for BJP, just as the convergence between still and motion images is hitting the photography industry. “For the first time, photographers are really experimenting with film, using the latest generation of digital SLR cameras,” says Bainbridge. “What that means is that, instead of just talking about the films that photographers are making in print, we can actually show what they are doing on a digital screen.”
He adds, “In the first edition of the app, we really focused on this convergence. We have interviews with photographers about the first films they’ve made, and we’ve spoken with Anton Corbijn, and the great Wim Wenders. We also have reviews of the latest HDSLR kit and software, and many more features, projects and interviews – some exclusive to the iPad app.”
Moore’s team has also designed a dedicated sharing feature, so users can share BJP’s content with their friends and colleagues. “We spent a lot of time developing this feature because we think there’s so much exciting content in the app that you’ll want to share,” says Moore. “With one tap, you’ll be able to share our articles, or the app itself, via Facebook, email or Twitter.”
Group publishing director Marc Hartog adds: "We are delighted to have the support of advertisers including Hasselblad, Nikon, Samsung, Absolut, LensPimp and AJ's, who have shown their faith in us as one of the world's first magazines to create a truly bespoke app for the iPad, and their recognition that tablets represent a new frontier in publishing."
He continues: "This is the first tablet edition Incisive Media has produced and represents a significant investment and commitment to the evolving technology. We have selected Mag+ as our publishing platform of choice, and have created what we believe will set a new benchmark for a content rich and interactive experience on the iPad with the first BJP app."
The British Journal of Photography app is the culmination of six months’ extensive research and development. It is available, at no cost, exclusively through iTunes.
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