Image courtesy of Hasselblad.
The deal will go into effect on 12 March, with new Hasselblad H4D customers receiving "a fully functional copy of Adobe Photoshop Lightroom software at no extra charge," says Hasselblad.
Chris Russell-Fish, Hasselblad's global sales and marketing director adds: "Integrating the Adobe platform with Hasselblad is a ground-breaking step. Changing platforms is always a challenge for time-starved photographers and digital operators but now all users can have the excellence of a Hasselblad image file married to the functionality and ease of use of Adobe Lightroom."
Hasselblad already produces its own image editing and management software, Phocus. According to Russell-Fish, the firm will continue to support Phocus, adding that "this new agreement is about providing choice to our customers."
He continues: "Lightroom has the advantage of familiarity with photographers, digital operators and enthusiasts worldwide. Phocus still offers high-end imagists some highly specialised tools and remains an integral element of our Multi-Shot cameras as well as our Phocus Mobile application, which enables wireless connectivity for the iPhone, iPad and iPod Touch. We are also working on solutions to tethering and batch processing challenges, and integration of those solutions is not far off."
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