Image courtesy of Hasselblad.
Hasselblad has signed an agreement with Adobe, which will see H4D camera users received a free copy of the Adobe Photoshop Lightroom software.
Author: Olivier Laurent
01 Mar 2012 Tags: HasselbladAdobe
The deal will go into effect on 12 March, with new Hasselblad H4D customers receiving "a fully functional copy of Adobe Photoshop Lightroom software at no extra charge," says Hasselblad.
Chris Russell-Fish, Hasselblad's global sales and marketing director adds: "Integrating the Adobe platform with Hasselblad is a ground-breaking step. Changing platforms is always a challenge for time-starved photographers and digital operators but now all users can have the excellence of a Hasselblad image file married to the functionality and ease of use of Adobe Lightroom."
Hasselblad already produces its own image editing and management software, Phocus. According to Russell-Fish, the firm will continue to support Phocus, adding that "this new agreement is about providing choice to our customers."
He continues: "Lightroom has the advantage of familiarity with photographers, digital operators and enthusiasts worldwide. Phocus still offers high-end imagists some highly specialised tools and remains an integral element of our Multi-Shot cameras as well as our Phocus Mobile application, which enables wireless connectivity for the iPhone, iPad and iPod Touch. We are also working on solutions to tethering and batch processing challenges, and integration of those solutions is not far off."
Developing...
Lightroom any different to Photoshop?
Does Lightroom offer anything different to those who already own Photoshop CS4/5 and OnOne filters? If not then then the deal is not as attractive as previous ones.
Lightroom has no lens profiles for V-System lenses!
Seems that only some H-System lenses are supported right now and all the excellent Zeiss-Lenses for the V-System have no lens profile within lightroom (which is a shame!). Disappointing Cooperation between Adobe and Hasselblad!
I tested it with the latest beta of Lightroom 4 - V-System lenses are spared out.
Update: V-System lens profiles
----
Feedback Hasselblad:
»As a lens profile could be generated for Lightroom, for example, f/2.8 at infinity focus distance this would mean that any other setting that was used for the exposure would have the incorrect lens correction applied (as distortion, aberration and vignetting differs for each aperture and focus distance combination).
Currently, as you can see from the second screen shot then it is not possible to set these parameters in Lightroom. Due to this limitation there isn't any lenses for the V-system in Lightroom. «
Dear xxx,
I understand the problem but still it would be very helpful to have basic lens profiles for infinity focus distance in order to have a starting point for manual adjustments. Right now it is a pain in the neck to adjust manually.
Without any profile at all it is almost impossible to use lightroom with all features and I really LOVE the old Zeiss lenses and the ability of lens corrections would just be fantastic!
Besides: it is possible to set exif information within the CFV-39 back and this information could be stored easily in the exif data. Maybe this could be solved with a firmware upate?
Another thought: If Hasselblad could provide the ability to store the desired settings in Phocus as exif data that would already be a great work around.
Next Lightroom could import fff files with correct exif data written by Phocus for their lens correction.
Could this be done by Hasselblad? I guess this feature would be great for all V-System users who use Hasselblad Digital Backs.
Best wishes, xxx
---
After a few more emails they told me that they will put it to there feature request list. I don't see a technical problem regarding my suggestion.
Related Articles
BJP Daily
Most Popular Articles
Don McCullin to headline Visa pour l'Image's 25th edition
Updating your subscription status
About us

British Journal of Photography is the world’s longest running photography magazine, established in 1854, and online since 1997. A high-quality monthly printed edition is available as a subscription or from selected newsagents in the UK and around the world.
Jobs
We have a vacancy for a Key Account Manager working on The British Journal of Photography
Magnet Harlequin, one of the UK's leading Creative Production Agencies is seeking a new Head of Photography.
We have opportunities for two experienced photographic, audio or video technicians.
Popular Topics