Illustration picture

Why using a Portra film pack pic to illustrate this article ???? This pic just says something totaly different from the article !!

Price increases

This article is about Kodak raising the price of all their films. Portra 160 is one of these films that will see a price increase....

What next!

Another ridiculous move from Kodak and a kick in the teeth for people who like their film. The yellow box is not doing itself any favours.
The last comment I made on here stated that I just don't trust them and this just confirms my feelings.

terrible play

What a terrible move... this will backfire and will make them lose a lot of clients.

Not forgueting it will kill all the small businesses.

Better to see a business with profitable margin than no business

For sure, the price increase may stop some to buy Kodak film. On the other hand, I have not seen film-afficionados choosing Gold or Ektar films rather than Portra because of price.
On my side, I much prefer seeing Kodak films being charged more than seeing no more Kodak film...

silly

all the claims of "riduclous" and "terrible" are plain stupid, harman hiked prices of all ilford film 20% in the last year and has seen sales stay steady, the price of silver is sky rocketing.
The company has to make a profit, it can no longer run with such thin margins as it once did.

The answer is: FUJIFILM

The answer is: FUJIFILM. Kodak had always been more expensive in Germany, so I turned to Fujifilm years ago. I shoot only chromes (E6), so the situation won't change for me at all.

I've never understood why Kodak sold its films in Germany for at least 40% more than Fuji.

I would have expected such a move from a Vietnamese or Spanish company (we sell less, so we have to increase prices to keep our income stable), but I wouldn't have expected it from a global player like Kodak.

It appears to me they want to actively and purposely kill their last profitable division and screw the photographers...

loss of reversal films and price hike

Why worry, FujiFilm Velvia is beautiful transparency film as is their negative film Pro160 series.
More custom for FujiFilm who seem genuinely committed to film users.

It's a small price worth paying

Film is expensive - and is going to get more so, as production costs rise in the future. Anyone still shooting film should expect it. But to my mind Kodak film is still one of the things I love most about photography. The 15% price hike is roughly £2.50 on a 5 pack of 120 film, before VAT. Or 50p a roll - a small price to pay.

The Price of Survival

Let's not forget that they're not doing this out of greed - it's about survival for them. I don't like it, but at the same time all films need to remain profitable somehow.

If raising prices on the remaining films works to keep Kodak in business, great - at least we can still buy some Portra. If it turns out that the price increase means less sales, then... well... let's shoot more Fuji.

I say let's enjoy Kodak while we still can, no matter if a roll goes up from £2 to £2.50.

To put it into perspective, Impossible Film costs about £2 per picture rather than per roll. No matter where we are today, a few years from now film is going to become one of those exclusive hobbies where it's no longer about "how much is it", or "does it make sense to shoot film", but rather "is it still available".

Perhaps renouncing to film completly

After Kodak announced stopping slide manufacturing I placed an order of 500 EUR on slide film from them.
The next step, after filling my bank account again, would have been to order colour negative film from Kodak for the same sum.
Now I'm very hardly thinking about doing or not this step. I even think about renouncing to film photography and take the step to digital. I simply can't afford anymore the expense of film. I was one of the very few in my area shooting film and probably the only one shooting film exclusively.
Unfortunately Fuji is no solution either, they rise the price also. Ilford does it also all the time. (Well, I was more a color and slide shooter anyway.)