Nikon has apologised to its customers after a "local internal systems error" led to the communication of incorrect suggested retail prices when it launched its new flagship digital SLRs - the D4, D800 and D800E.
When they were announced, the cameras came with retail prices of £4800 for the D4 and £2400 and £2690 for the D800 and D800E. Now, the three cameras will retail from £5290, £2600 and £2890 respectively.
"We would like to apologise sincerely to our customers for this unfortunate mistake, which has been corrected with immediate effect," reads a Nikon UK statement. "We know that there has been strong consumer interest in these products and a high level of pre-orders placed with retailers." As a result, Nikon has also announced that it will be honouring the original prices to retailers "on all customer pre-orders placed before 24 March."
The price increases only affect the UK and Irish markets.
Speaking to BJP, Jeremy Gilbert, Nikon UK's general marketing manager, has attempted to squash allegations that Nikon was profiteering on the back of its customers. "I appreciate their position, but there isn't anything I can really expand on what has already been said - it was purely a systems error. We've been asked why we didn't spot it before, but it was an issue that was flagged only when we started shipping the cameras."
He adds: "What we're now tryign to get across is that we have taken proactive action for people that had placed pre-orders. Their biggest concern was that they wouldn't be penalised by this error."
The increase will make Nikon's D4 camera only £10 cheaper than Canon's EOS 1D-X, which was announced late last year.
Most Popular Articles
Updating your subscription status
We have a vacancy for a Key Account Manager working on The British Journal of Photography
Magnet Harlequin, one of the UK's leading Creative Production Agencies is seeking a new Head of Photography.
We have opportunities for two experienced photographic, audio or video technicians.