Version 2.6.6, which is available only on the Mac OS platform at the moment, brings support for Phocus Mobile 2.0 which enables wireless camera control using an iPhone, iPad and iPod Touch.

"Many discerning photographers across the world are already familiar with the sheer power and performance of this highly intuitive software package and this spring launch of Phocus 2.6.6 and Phocus Mobile 2.0 will make their imaging work more effective," claims Peter Stig-Nielsen, Hasselblad's product management director. "Photographers can be wirelessly linked to a computer running Phocus - and now with the new 2.6.6 version, any number of Phocus Mobile clients can connect to the Phocus server simultaneously."

He adds: "Phocus Mobile 2.0 significantly improves options for photographers to show and share their work during a shoot and also includes a 100% zoom function of images in the file browser; new GPS tagging; folder access control and a Demo Mode functionality."

Phocus Mobile 2.0 is available free on iTunes.

The update to Phocus comes a few weeks after Hasselblad announced a deal with Adobe that will see all new H4D customers receive a free version of the Lightroom 4 software. But, Chris Russell-Fish, Hasselblad's global sales and marketing director, recently confirmed to BJP that despite this deal, the firm would continue to support Phocus, adding that "this new agreement is about providing choice to our customers."

For more information on the new Phocus upgrades, visit the Hasselblad website.