"The purpose of the project is to promote London and the UK around the world through the provision of media services and a pro-active content programme that reflects different aspects of the host city across a number of editorial areas," says the Greater London Authority in call for tender issued to BJP.
"We're looking for a photographic/videographic approach that will capture the excitement of this summer, the breadth of amazing activities and the world-class quality of the experiences on offer. The resulting images should tell a story of a summer like no other, in a distinct and recognisable way that stands out from all the snaps that will be on social media straightaway."
The content programme will reflect stories that cover business, culture, fashion, heritage, entertainment, tourism, food, accessibility and a number of other content areas for broadcast, written and digital media platforms, "including those of the organisations registered for the London Media Centre and LOCOG media areas."
The Greater London Authority, which will finance the project to up to £160,000, is looking for "suitably qualified organisations that can demonstrate the knowledge, innovation and flexibility to deliver quality services to tight deadlines."
The deadline to send in tenders is 11 May.
For more details, visit www.london.gov.uk/video-and-photography-tender.
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