Jennifer Lopez, center, performs at American Idol finale on 23 May 2012 in Los Angeles. Image © John Shearer/Invision/AP.
The Associated Press has partnered with a number of celebrity photographers to establish Invision, a photography agency that will provide "inside access to the entertainment industry"
Author: Eimear Kelly
14 Jun 2012 Tags: Associated press
The Associated Press has partnered with celebrity photographers Evan Agostini, Jon Furniss, Chris Pizzello, Casey Rogers, Matt Sayles, John Shearer, Jordan Strauss and Todd Williamson to launch Invision.
"We see a lot of opportunity in the commercial entertainment photo space and intend to help our customers by moving into it," says Fernando Ferre, vice president of AP Images. Invision's photographers will have "premium access to what customers want", including red carpet award shows, film premieres and fashion shows.
"Invision creates an agency that combines top-class entertainment imagery and a roster of leading industry photographers with the unmatched global footprint distribution of the Associated Press," said Dan Becker, managing director of Invision, in a statement.
AP and the photographers jointly own Invision, but AP holds the majority interest. The photographers' work for Invision will be available through AP Images.
"The launch of Invision is among the new initiatives undertaken by AP Images to further expand its offerings," says AP. These include "collaborative relationships with Corbis Images, the microstock image company Fotolia, and motor sports coverage agencies LAT and Autostock".
For more information about Invision, visit www.InvisionAgency.com.
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