Fujifilm's FinePix F800EXR camera features a 16-megapixel Back Side Illuminated EXR-CMOS sensor and a Fujinon 20x optical zoom lens equivalent to 25-500mm in 35mm format.

But the camera's main feature is its Wireless Image Transfer facility, which allows users to connect their FinePix F800EXR to their smartphones or tablets to share images. "Once users have download the dedicated Fujifilm Photo Receiver app to their smartphones and tablets, they can transfer the photos from the camera to the phone or tablet without going through the trouble of entering passwords," says Fujifilm.

"Up to 30 images can be sent in a single transmission, and users can share their photos online on Facebook and other social networking sites anytime, anywhere, without having to worry about accessing Wi-Fi hotspots."

Fujifilm has also released the Fujifilm Camera App, enabling the F800EXR to record the user's current location data "by sending the tablet/smartphone's latitude and longitude, and displaying it on the LCD monitor of the camera," according to Fujifilm. "Users can also send that image to their smartphones and tablets to display the location where it was shot on general map applications. With a database of approximately one million landmarks worldwide, users can enjoy various functions, such as Landmark Navigator, which acts as a tour guide, displaying the distance from where you are to nearby landmarks (in the direction the camera is facing), and Photo Navigation, which displays the distance from the photographer's present location to the place where a tagged photo was taken."

The camera, which will retail from September at £279, should prove popular among amateur photographers that have, in recent months, turned to smartphone cameras for their instant sharing features.

Both apps, the Fujifilm Photo Receiver and the Fujifilm Camera App, will be available free of charge. For more details, visit http://fuji.co.uk/f800exr