Adobe Creative Week: A Report

creative-week

Adobe hosted its first UK Creative Week, bringing together professional photographers and Photoshop experts to discuss the impact of digital technology in the industry

Author: Olivier Laurent

"Has digital technology 'dumbed down' the photography industry, or is it opening new doors for creativity and artistic expression? Is traditional photography king, or is digital claiming the crown?" Here are some of the questions Adobe experts and professional photographers tried to answer on Friday, 13 July, on the last day of Adobe's Creative Week.

But, of course, it's hard to argue that vision is more important than technology when photographers must present their work in between segments for Adobe's latest Photoshop update. In fact, when Adobe put together its brief for its debate - Is digital imaging all tech and no talent? - they admitted from the start that by "digital photography" they meant "digital manipulation of images." In other words: "should images be post-processed?"

Adobe decided to pit traditional photography against digital photography, as if traditional photographers had never processed their images in their darkrooms. The result was a panel discussion that barely looked at all the complexities of the craft, focussing instead on how professional photographers need Photoshop, today, to make a living.

In the end, Adobe's Creative Week, with its many how-to guides and videos, was the perfect showcase for Adobe's Photoshop, and I'm sure many "digital photographers" learned a thing or two about the software.

You can watch videos from Adobe's Creative Week online at www.adobecreate.co.uk.

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