Panasonic hopes to maintain its leading position in the mirrorless market – it claims to hold 30.4 percent of the European market – with the launch of the Lumix GH3 interchangeable lens camera.

The GH3 features a 16.05-megapixel Live MOS sensor, Panasonic's Venus Engine, a sensitivity range of ISO 200 to ISO 12,800, expandable to ISO 125 and ISO 25,600, and 3D noise-reduction technology.

The new model also has a new "ultra high-speed and precise Light Speed AF, making it possible to capture even the most fast-moving subject with utmost clarity and accuracy", it claims. The camera's burst mode allow for 6fps capture at full resolution, and 20fps at a resolution of four megapixels.

The GH3 has a 614,000-pixel, three-inch free-angle OLED screen, a 1,744,000 OLED viewfinder, and weighs 550g.

The camera also has built-in Wifi, which can be used to link the GH3 to a smartphone or tablet using Android or iOS. And, as with other mirrorless models, the GH3 can also record Full HD movies at a variety of frame rates.

Panasonic's Lumix GH3 will be available in November. Pricing has yet to be communicated.