NOT real Aerochrome

Read the press release more closely. This new film gives you the color IR "look" but is NOT IR film. This is not a "revival" of anything, but a Faux-IR looking color negative film.

Meh

This sort of effect can easily be achieved in Photoshop.

What is the point of this product? I can't even tell from the press release if it'll be available in Boots.

dry your eyes chap

that comment is akin to saying 'why spend time making a fine meal when you can hop to the chip shop and get fed'. take a bit of time and enjoy the gifts of analogue life. it might settle you down a bit

IR sensors

Remove the Infra Red blocking filter from your digital camera and reveal the other half of your sensor's capabilities - into the IR spectrum

Nice !

Knowing if it's the real deal or if this effect can or can't be achieved in Photoshop doesn't matter.

This is a good new for us film cameras users, an new experiment to try ; a real one, far from the expected and reversible results of Photoshop.

What a wank

"Buy our crap and be an instant, unique analog artist, just like everyone else. No vision or talent required, just send us $100 and be the envy of your school buddies"

Negativity...

The same can be achieved with Photoshop, but where's the fun in that?

I agree with the negative comments (mostly), and yes it doesn't really have much at all to do with the real Aerochrome, but I welcome anything that keeps an interest in film alive. It's an intriguing product; also interesting that Lomography thinks there's a market for it. Good for them; good for all of us.

Cool!

I think the measure of the negative comments and their authors can best be gauged by the following type of poster, "This sort of effect can easily be achieved in Photoshop." "What is the point of this product? ...(will) it'll be available in Boots."
Yes, we all buy or professional medium (and large format) film from Boots don't we?!

If you're going to post ignorant comments, can I direct you firstly to:"Mosse was first inspired to use the film after seeing the work of Florian Maier-Aichen. "This German artist rejects the influence of the Kunstakademie Düsseldorf and the Becher school..." and that is of course you even know about these German schools of photography!

Boots! Give me strength!

Cool!

I think the measure of the negative comments and their authors can best be gauged by the following type of poster, "This sort of effect can easily be achieved in Photoshop." "What is the point of this product? ...(will) it'll be available in Boots."
Yes, we all buy or professional medium (and large format) film from Boots don't we?!

If you're going to post ignorant comments, can I direct you firstly to:"Mosse was first inspired to use the film after seeing the work of Florian Maier-Aichen. "This German artist rejects the influence of the Kunstakademie Düsseldorf and the Becher school..." and that is of course you even know about these German schools of photography!

Boots! Give me strength!

Positive Comment

I'm so surprised about how much criticism this is receiving here.

I don't see anything wrong with this. Okay, so maybe it can be faked in Photoshop, but can't all film stocks be faked? Including Aerochrome? (It's actually pretty hard to fake Kodachrome skin tones, to tell the truth). Not everyone scans their film either. Some people still do optical prints.

It's not Aerochrome. True, but it's fun and purple. Lighten up.

I think it'll be great to have as part of the creative arsenal.

"manufacture"

So Lomography is coating the emulsion? I really doubt that. The more likely scenario is that they bought the remaining Aerochrome master rolls from Kodak and are cutting and packaging it (or have Kodak do it for them). At most, Lomography is contributing a fancy name and good marketing. Kodak should follow their example in this regard.

Why be nasty?

At this point in time I think that anyone who appreciates photo-chemical based photography should rejoice at ANY new growth on the market. Without growth there is only eventual death, and none of us want that. Whether you buy the product or not, the fact that it is now available is a good sign. I am not a "lomographer" but I say good for them for attracting so many young people to photography. It's something we can all benefit from in the long run.

why lie? i started the aerochrome movement single-handedly

im the only person that is responsible for the existence of aerochrome on the market. me and kodak. i started the project in 2008 by cutting large aerochrome stock down to medium and large format. every single aerochrome photo out there came from me and only me. im quite tired of hearing all these false comments. mosse got his ideas from me, not from the referenced photographer in the article. so did everyone else. of course, i got the idea from the godfathers of infrared, karl ferris and elliot landy. everyone else is just following the lead. purplechrome is an outright lie. its not even chrome film, just has a name that sounds like aerochrome. there is so much more to aerochrome then just purple trees folks. aerochrome is a very complex formula with endless possibilities. where should i start. first off, it turns green to pink or magenta or red, depending on your filter choice. secondly, it turns black to red, blue to red, red to gold, yellow to white, etc, etc, etc,. not only that. the color shift is not dependant on the original color, but on the material. for example, black leather stay black, but black cotton changed to red. some plastics change color and some do not. etc. etc. then there is the wonderful film curve that cant be mimicked in photoshop or anywhere. then there is the fact that the color palette changes depending on the weather, angle of sunlight, etc, etc, etc. lets move on to richard mosse again. he called me in 2008 and told me he was giving up photography until he found me. i, in turn, told him everything he knows about shooting this film. the guy never even referenced me once. just a bunch of liars. btw, i sold mosse huge large format sheets custom made for him. you wont approach that, unless lomochrome offers 9x20 inch sheets.