Study exposes social media sites that delete photographs' metadata

Defend your photo rights - moral rights and copyrights

Facebook and Twitter consistently remove the metadata from images, a new study by the International Press Telecommunications Council has revealed. Google+, meanwhile, comes out on top

Author: Olivier Laurent

The International Press Telecommunications Council has released a new study into the use of images by social media websites, finding that some of the most predominant ones, such as Facebook, Twitter and even Flickr, remove photographers' metadata from images they host.

The IPTC represents some of the world's major news agencies, news publishers and news industry vendors.

"A social networking site is only as good as the information its members choose to share," says Michael Steidl, IPTC's managing director, in a statement. "If users provide rights data and descriptions within their images, these data shouldn't be removed without their knowledge."

The IPTC has tested 15 social media websites, looking at how image sharing, through upload and download, affects the integrity of embedded metadata as defined by the IPTC standards and the Exif standards. 

The results show that Facebook and Flickr are some of the worst offenders, with most of the metadata removed from the original files uploaded. Twitter has also been found to remove Exif and IPTC metadata from its files.

Google+, however, passed all of IPTC's tests with flying colours, retaining all types of metadata even when the pictures are embedded or downloaded from the social media site.

"Professional photographers work hard to get specific information like captions, copyright and contact information embedded into their image files, therefore it's often a shock when they learn that the social media system they chose has removed the information without any warning to them," says said David Riecks of ControlledVocabulary.com, a member of the IPTC test team.

The study's results can be found on the IPTC website.

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Comments

My printer also strips out the meta data... should I contact canon.

If this is all about theft prevention or tracking stolen images, it's all pretty much a waste of time.

Seriously, considering the ease of stripping meta data from an image what does it matter whether the meta data is in there on social sites to start with?
The ones who really want to steal the images will strip it out if they like, change the copyright even and do whatever they want to it. The ones who don't are just likely to be tumbling, pinning or saving the images as desktop wallpaper.

The number of these thieves who actually had a budget to purchase images in the first place is next to none, so we can't moan as if we're losing money because this money didn't exist. Heck, people are now googling more for free photographs than they are for photographers, this is just the nature of our industry.

What we should be doing is considering what the value is in uploading images to these social networks?

We're all putting too much energy into inflating these companies whilst creating a space on their networks, but in reality when we leave that network our audience on the whole won't follow us (we're all easily replaced). We'd also be leaving behind the space we made for ourselves and all of the traffic which migrated to it. They own this now, not us.

Posted by: James Dodd on 13 Mar 2013 at 15:33

Photo's exif info:

I have recently been the victim of camera theft while working as a professional photographer on set. I was told by my contacts that I can use stolencamerafinder.com to search for exif data matching my stolen camera's as well as lens info embedded in the exif. Much to my disappointment I had to learn that facebook, twitter and some other sites completely strip the info, meaning that my neighbour can have my camera, take pics with it and upload it and I don't even know about it. It's doesn't serve to protect the photographers at all! I am sure I would have been able to track down my equipment by now.
It is my opinion that they do it on purpose to avoid any legal matters stemming from this but I stand to be corrected as to why exactly they choose to do it.

Posted by: Lynn_D on 13 Mar 2013 at 17:12

Just bend over an take it

"My printer also strips out the meta data... should I contact canon."

Yes, if Canon starts stealing your photos or allows others to do so.

Your argument boils down to the same old "If you put it online, you can expect it to be stolen, so either don't put it online or just expect to give away your rights." Won't get far like that in 2013, unless you go full retro-grouch and back to paper portfolios and maybe slideshows.

The fact that thieves will steal anyway, is hardly a reason to explain away the efforts of other to make it easier for them to steal.

As for the article, Flickr has metadata obviously visible if uploaders chose to keep it, so I wonder where the stripping is occurring?

Posted by: Masahiko f on 14 Mar 2013 at 01:01

It's not about image theft.

Not sure how the first commenter goes straight to "theft prevention or tracking stolen images", neither of which were mentioned in this article. Those might be possible benefits of complete metadata, but aren't what is really at issue here.

I have seen all too often images that have been shared with no attribution to the creator. Certainly some people don't care and wouldn't give attribution even if they knew who it belonged to. In many cases though, I see other photographers lamenting the fact that they don't know who the photographer is, and therefore can't give them the credit they deserve.

The issue is that by the time your image goes through the wringer a few time on these different networks, there is simply nothing left to connect it to you. Sure, you could watermark it, but that's another debate all to itself. It's about attribution, not theft.

Posted by: Craig on 14 Mar 2013 at 02:33

It's a great safety net

I think it’s for safety reasons. The vast majority of people won’t know what metadata is, and if they have heard of it would have no idea on how to check what they are broadcasting to the world. Think of what data, like your home address etc could be in there, inadvertently added via an install wizard or sum-such mechanism. Now imagine it is your daughter who has just left home and is blogging pictures of her cat, lamenting she is home alone for the week.
There are very valid reasons to strip metadata, not least the insurance payout if FB gets Mary-Sue axe murdered. I may seem to be light hearted but am still making a very valid point.
For us photographers, it would be nice to have the option or not. Even on Flickr I edit my metadata. We should be thanking these social networking sites for thinking of our safety when we have not.

Posted by: Biggles2 on 15 Mar 2013 at 19:40

legal theft

This is the equivalent of you letting a friend borrow your car only to find out he transferred the title to himself and now rents the car out for $...

www.studio-4a.com

Posted by: Thomas on 15 Mar 2013 at 20:33

Metadata is not only about Copyrights etc.

Metadata is not a theft prevention tool, it's a means of providing valuable information along with an image, including shot location, date, explanation of the content and its context, image's usage history and availability terms, photographer's contact information, etc., which can help an interested viewer tremendously.

If you're worried about infringement or abuse, you still have to slap on a visible watermark, and I doubt that'll ever change. I am worried, but more about the social networks themselves than their users. They change their use terms anytime they wish, anyway they like, and I'm yet to see any of those get better for the users.

I can live with the occasional thief, but next time a network blurts out an intention to claim rights to uploaded images, I don't want my work be caught without a watermark.

Posted by: Serdar on 16 Mar 2013 at 06:01

Don't be surprised

Isn't it obvious that the advent of digital photography meant there was going to be a great free-for-all with images being wholesalely lifted all over the shop anyway?
A simple solution?
USE FILM.
They can steal your images, but at least you'll have the negatives . .

Posted by: Herman on 19 Mar 2013 at 12:39

Digimarc

Any comments about the digimarc system? There is a demo include in Photoshop, filters panel...

Posted by: Dave on 19 Mar 2013 at 16:59

They all do

I'm glad you you've written about this but nearly every bit of software that uploads to the net deletes meta data. The same people that are looking for the orphans bill are the very same people that are creating them in the frist place. Win Win ! For them .

Posted by: Jeff moore on 20 Mar 2013 at 09:12

meta data removal alteration

Meta data removal is an alteration of the photographic file that can result in litigation if removal can be shown to harm the artists. Copyright has never existed in the least in the United States and nobody on earth cares about the rights being surrendered by removal of metadata.

Posted by: Curtis J Neeley Jr on 21 Mar 2013 at 20:30

Attribution is the key term

What's the point of having the negative when all the value of the original is wrung out by having being posted all over the place.

We have to have our work online to reach a market, and we give away a whole amount for free - kissing frogs is the only way we find our next customer and we give away an amount we decide we're happy with for the exposure.

Stripping away the metadata as standard means the frog that turns out to be a prince has no way to find us.

It can't be seen on the page - doesn't change the page layout.
The determined or nefarious would certainly strip out metadata anyway but the vast majority who knew it to be there would leave it in place if it were just one less step than removing it.

Posted by: simon on 23 Mar 2013 at 00:32

Photograph attribution

I've seen photographers add their name or website address to the bottom of a photo.
Most people sharing will be too lazy or not care about removing it. That way at least everyone is clear as to the creator.
Can be a good way to get exposure therefore.

Posted by: Sabina Lucia on 05 Apr 2013 at 15:53

How to enforce?

All the issues have been set out, stripping data is bad.

Onto, how does one legislate and enforce keeping the data in place?

We tend to walk around in circles and end up at the beginning, identified the problem and can't offer any way to control it.

Posted by: Mitch Labuda on 14 May 2013 at 13:53

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