Oggl is said to offer a brand new way to experience Hipstamatic's filters, "and for the first time ever, directly connects the Hipstamatic community and like-minded creatives from around the world," says the San Francisco-based start-up in a statement released last night.
"From the editorial spreads of Harper's Bazaar to the cover of Time magazine to the pages of pages of The New York Times, Hipstamatic photographers have had their work showcased on a global stage, and are ushering in a new era in photography," comments Lucas Buick, Hipstamatic's CEO and co-founder. "It's time we created a place designed just for them to connect, to be inspired, to create and to continue to define what it means to be a photographer for this generation."
Oggl will first be available to iPhone users, who will have to subscribe for $0.99 a month or $9.99 a year. The app will allow photographers to capture scenes using Hipstamatic's filters or apply them after the images have been taken - similarly to what Instagram and EyeEm currently offer. With the subscription, users will gain access to Hipstamatic's entire catalogue of virtual lenses and films, with new ones added each month.
Oggl will also let users curate "a personal story" and browse different Curated Editorial Feeds as part of its goal to create a community of "like-minded" photographers.
Oggl is currently only available by invitation. For more details, visit the Oggl website.
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