Launched in early 2013, Marksta has been designed to allow people to protect the copyright of images shot or stored on their iPhone and iPad, says its creator, photojournalist John D McHugh.
"The first stage was to let people write on their photographs, whether it's their name, website, hashtags, etc.," he explains. "Then we added full EXIF viewing and editing, allowing users to take advantage of the IPTC metadata standard to add extra protection and information to their photographs. Now we have added FTP uploading, coupled with a batch option and default watermark and IPTC customisation."
He adds: "While the FTP function is aimed directly at the professional user sending multiple images to a client, the default watermark and IPTC settings have been designed to save time in every user's workflow."
While the full-featured version of the app costs £1.49/$1.99, Marksta is now available in a free Lite version that lets users to watermark their images, but lacks several advanced features such as multiple watermark templates, backing up and sharing templates across iOS devices through iCloud, IPTC and caption editing, and FTP uploading. "However, if the user later decides that they want to utilize the advanced features, they can purchase the full version of Marksta from within Marksta Lite," says McHugh.
The new updates come as Reportage by Getty Images threw its support behind Marksta by making it the photo agency's official watermarking app for its Instagram account [Note: John D McHugh is represented by Reportage by Getty Images].
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