Earlier this year, the UK Kodak Pension Plan acquired Eastman Kodak's personalised and document imaging businesses with the plan to "preserve the heritage and legacy of the Kodak brand, while embodying greater speed and agility to meet market needs and changes." The acquired businesses now form part of a new company called Kodak Alaris, which will be headquartered both in the UK and in Rochester, New York in the US.
Dennis Olbrich, president of Kodak Alaris' personalised imaging business, and Dolores Kruchten, president of Kodak Alaris' document imaging business, will provide leadership for Kodak Alaris, says the firm. Both businesses include film capture, instant printing, photographic paper, theme park photography, as well as scanners and capture software.
"In terms of our portfolio, people can expect us to sell what we have sold before, plus more. Because obviously, being Kodak Alaris we don't have any debts, we don't have any obligations as Eastman Kodak did," says Lars Fiedler, marketing manager at Kodak Alaris' personalised imaging division. "We're almost starting from scratch. And we have KPP that is really seeing the potential for growth. It is prepared to invest, so I believe that people should expect us to come out with new products."
Yet, the focus of the company will be on instant printing, he adds. "With the massive growth in the number of smartphones and tablets in today's connected world, we have launched a couple of apps already that should enable people to do their projects – put together photobooks for example – from their tablets or order prints from anywhere at any time."
He adds that while film remain important for Kodak, that category is mature and doesn't need additional products. "There's not a lot more you can expect, so you won't see massive changes in our offering. We're really focussed on continuing with what we have today," he tells BJP. "There are no plans at all to cut down. We enjoy a good demand, but of course we will continue to monitor the market and if for whatever reason – which I wouldn't expect, to be honest – the demand would dry up, we would need to react and look at our portfolio."
Olbrich confirms, telling BJP that the film products' lifecycles will "depend on consumer and professional demand."
For more details, visit the Kodak Alaris website.
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