All posts filed under: Fashion

Bara Prasilova – Evolve

“Sometimes I forget to breathe when I’m working on a shoot,” says Bara Prasilova, who doesn’t consider herself a fashion photographer, though much of her livelihood comes from commercial and fashion shoots. “There’s often total quiet on the set when I’m shooting an editorial for a magazine.” She plans each shot with near military precision: carefully storyboarded or sketched beforehand, Prasilova even makes some of the props herself. “The shots are often prepared for several hours,” she says. “Clothes, hair and make-up are arranged within one millimeter accuracy, and I discuss every detail with my stylists.” Prasilova almost never improvises, she says, and because she isn’t “saying anything urgent” in her shoots, the results tend to be static and calm. “I don’t often work with emotions; what I value is perfect lighting, focus and technical perfection.” Yet Evolve, the series that won Prasilova the Hasselblad Masters 2014 in the fashion and beauty category, is fraught with emotion, albeit in the highly stylised, meticulous manner in which Prasilova approaches her work. The series examines the delicate, often fragile threads …

Working Process

“Alexander McQueen’s exceptional collection, the most ambitious we have seen this season, was as much a slap in the face to his industry, then, as it was a brave statement about the absurdity of the race to build empires in fashion,” wrote The New York Times about the designer’s Autumn/Winter 2009 collection, which he presented in Paris. “The clothes he sent out were a parody of couture designs of the last century, spoofing Dior’s New Look and Givenchy’s little black Audrey Hepburn dresses, as well as their reinventions by new designers at those companies in the last decade – himself included. It was a bit of a Marie Antoinette riot, poking fun at all the queens of French fashion.” For McQueen, who is quoted as saying that the entire business was “such a cliché”, the goal with this particular collection was to show how quick the turnover in fashion was. “There is no longevity,” he told The New York Times. That was in March 2009 – a year before he took his own life at his home …

Hyeres looking at you

The shortlist is out for this year’s International Festival of Fashion & Photography in Hyeres, including ten photographers drawn from across Europe and beyond. This year is the 30th time the festival has taken place, and publisher Gerhard Steidl took part in a high-profile photography jury that also included: Anne Cartier-Bresson, director of the Atelier de Restauration et de Conservation des Photographies de la Ville de Paris (ARCP); Jean-Luc Monterosso, founder and director of the Maison Européenne de la Photographie in Paris; and the photographer Sølve Sundsbø. The shortlisted photographers, who were drawn from more than 700 entries, are: Jeannie Abert, France; Sushant Chabria, India; Wawrzyniec Kolbusz, Poland; Evangelia Kranioti, Greece; Sjoerd Knibbeler, Netherlands; David Magnusson, Sweden; Filippo Patrese, Italy; Thomas Rousset, France; Polly Tootal, United Kingdom; and Oezden Yorulmaz, Germany. The shortlisted photographers’ work will go on show at the villa Noailles in Hyeres from 23 April – 24 May, and will be invited to present their work to the jury in person at portfolio reviews during the festival weekend, 23-27 April. The festival …