Adobe raising Photoshop's UK price
Adobe is to raise the UK pricing of its Creative Suite 4 products, including Photoshop, BJP has learnt
The 10% increase will see Photoshop’s price go up to £534 +VAT from its original £485 +VAT price tag. Adobe has blamed the increase on the worsening economics. ‘As you will be aware,’ a spokeswoman tells BJP, ‘since the launch of CS4 in September last year, the global economy has entered a state of unprecedented turmoil and one of the side effects of this has been sharp fluctuations between GBP/EUR exchange rates. This has resulted in significant differences in price between products in the two markets.
‘Adobe seeks to price consistently across Europe to the extent that circumstances and market conditions make this possible. The current economic environment and currency fluctuations have made this challenging. This change to the CS4 pricing is intended to realign the UK with other European countries.’
In continental Europe, Adobe will reduce the price of its CS4 products by up to 13%, according to the spokeswoman, in an effort to harmonise its pricing structure. The changes will take effect on 01 July.
‘This approach is in line with similar price increases, which have taken place in the past on our Adobe Stores in Sweden and Norway, which were also caused by significant changes in the exchange rate between Swedish Kroner/Norwegian Kroner and the Euro,’ adds the spokeswoman.
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