Leica UK confirms special edition M7, unveils UK pricing
Leica UK has confirmed to BJP the upcoming release of a special limited edition of its classic 35mm rangefinder system camera, the Leica M7 Edition Hermès. The camera will be available next month at a retail price of £8550, BJP can reveal
The Leica M7 Hermès edition represents the second collaboration between Leica and Hermès Paris, after it launched in 2003 a Leica MP Edition Hermès.
Only 200 units of this special edition M7 will be available - 100 in orange and 100 in a green called 'etoupe'. Each camera will have a special sequential serial number between 001/200 and 200/200, says Leica UK.
To complement the design of the camera, a silver anodised Leica SUMMILUX-M 35mm f/1.4 ASPH wide-angle lens, a matching classic round lens hood in silver anodised metal – manufactured specifically for these models – and a LEICAVIT M rapid winder in silver chrome will be available as part of the set. 'A real leather carrying strap, handcrafted by Atelier Hermès to match the colour of each camera, provides the finishing touch. Each set is delivered in a linen-covered, silk-lined box,' according to Leica.
'The LEICA M7 Edition ‘Hermès’ camera has a number of distinct features compared to the standard LEICA M7 model. For example, the top plate is engraved with the Leica name in classic script: the red Leica logo has been omitted to preserve the colour harmony of the leather covering,' says Leica UK in a statement first seen by BJP this morning.
'All control elements of the LEICA M7 Edition ‘Hermès’ have been manufactured exclusively in metal, and the back of the camera is finished in silver chrome. Furthermore, the red colour of the engraved AUTO and flash settings on the shutter speed dial has been replaced by the specific shade of the camera’s leather.'
BJP first received confirmation of the upcoming release of the camera over the week-end when a source told the magazine it would be released today. Read our report here.
The LEICA M7 Edition ‘Hermès’ will be available in the UK from December 2009 from authorised Leica dealers including the Leica Store Mayfair, at a suggested retail price of £8550.
For more details, visit leica-camera.co.uk.
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