All posts tagged: Czech

Bara Prasilova – Evolve

“Sometimes I forget to breathe when I’m working on a shoot,” says Bara Prasilova, who doesn’t consider herself a fashion photographer, though much of her livelihood comes from commercial and fashion shoots. “There’s often total quiet on the set when I’m shooting an editorial for a magazine.” She plans each shot with near military precision: carefully storyboarded or sketched beforehand, Prasilova even makes some of the props herself. “The shots are often prepared for several hours,” she says. “Clothes, hair and make-up are arranged within one millimeter accuracy, and I discuss every detail with my stylists.” Prasilova almost never improvises, she says, and because she isn’t “saying anything urgent” in her shoots, the results tend to be static and calm. “I don’t often work with emotions; what I value is perfect lighting, focus and technical perfection.” Yet Evolve, the series that won Prasilova the Hasselblad Masters 2014 in the fashion and beauty category, is fraught with emotion, albeit in the highly stylised, meticulous manner in which Prasilova approaches her work. The series examines the delicate, often fragile threads …

2015-04-17T13:55:07+00:00

BJP Staff