Think of Guy Bourdin, and you’ll probably think of intense, transgressive images shot in highly-saturated colours. There’s his photograph for Pentax in 1980, for example, which shows a gush of red liquid apparently streaming from a prone woman’s mouth; or his shot from 1978, which shows a woman’s bottom and legs lying on orange sofa – her head firmly out of the picture.
But Bourdin also shot award-wining black-and-white work, which is less known now but which was celebrated in its time. There’s his black-and-white campaign for Chanel’s first ‘Premiere’ watch, for example, which he shot in 1987. Influenced by his interest in Surrealism – in particular Man Ray – and not clearly advertising images, this campaign went on to win the Infinity Award at the International Center for Photography (ICP) in New York in 1988.
