All posts tagged: Hasselblad

Hasselblad X1D 4116 Edition

Photokina News: Hasselblad celebrates its 75th anniversary

Hasselblad has added an all-black X1D camera kit to its product line-up to mark the 75th anniversary of its cameras. The new-style body will be exactly the same as the existing chrome-topped X1D but will come kitted with a XCD 45mm f/3.5 lens and a three-year warranty instead of two. The £8990+VAT kit comes in a special box and includes a leather hand strap. Hasselblad has also released details of the 30mm lens that was informally announced at the time of the X1D launch – the third in the XCD range for the 50-megapixel mirrorless camera. The XCD 30mm f/3.5 has the same 83° angle of view you’d expect from a 24mm lens on a 35mm system camera. The aperture range finishes at f/32 and the closest focusing distance is 0.4m. The lens weighs 550g and takes 77mm screw-in filters. No price has been released as yet.


Hasselblad V1D

Photokina News: Hasselblad shows a V-style camera

Hasselblad has shown what it is calling a ‘concept’ camera that has been designed in the style of its V film camera system and which it says returns 75-million-pixel images. Shown as part of the company’s ‘4116’ 75th year celebrations the day before the Photokina trade show opens in Cologne, the V1D camera, which may or may not ever come to market, features a modular construction that allows users to place the viewing screen either on the back or the top of the body – or both – and to switch the handles from the left to right. Hasselblad has released pictures of the camera with a waist level finder as well as with a prism, and has shown it with both one and two LCD screens. The idea, it seems, is that photographers can customise the body to suit the requirements of particular jobs and handling preferences. Despite looking very much like a camera from the V system, the camera is shown mounted with the company’s XCD 45mm f/3.5 lens that is designed to be …


Introducing the H6D: Hasselblad’s latest medium format camera, “designed from scratch”

If last year was unusually quiet for Hasselblad, all became apparent this lunchtime with the introduction of the latest generation H camera. Celebrating its 75th anniversary, the Swedish firm chose London (just around the corner from our office in Shoreditch in fact) for the global launch, explaining that it had been putting its recent investment into R&D while working flat out on the H6D. The camera has an all-new electronic platform, “designed from scratch” to handle a 100-megapixel sensor and HD video, and much else has been added to or improved. In addition, a new lens range was revealed, and further announcements are promised for later in the year (with the Photokina trade show in Cologne this September looking like the obvious venue to make them). The key message for today was that Hasselblad is back. Meanwhile, the H6D goes on sale later this month in two versions, giving a choice of 50- or 100-megapixel resolutions, both delivered using a Sony-made CMOS sensor, the larger one being 53.4x40mm. The ergonomics of the H camera, and the …


Bara Prasilova – Evolve

“Sometimes I forget to breathe when I’m working on a shoot,” says Bara Prasilova, who doesn’t consider herself a fashion photographer, though much of her livelihood comes from commercial and fashion shoots. “There’s often total quiet on the set when I’m shooting an editorial for a magazine.” She plans each shot with near military precision: carefully storyboarded or sketched beforehand, Prasilova even makes some of the props herself. “The shots are often prepared for several hours,” she says. “Clothes, hair and make-up are arranged within one millimeter accuracy, and I discuss every detail with my stylists.” Prasilova almost never improvises, she says, and because she isn’t “saying anything urgent” in her shoots, the results tend to be static and calm. “I don’t often work with emotions; what I value is perfect lighting, focus and technical perfection.” Yet Evolve, the series that won Prasilova the Hasselblad Masters 2014 in the fashion and beauty category, is fraught with emotion, albeit in the highly stylised, meticulous manner in which Prasilova approaches her work. The series examines the delicate, often fragile threads …


Hasselblad’s moon camera goes under the hammer

Used by astronaut Jim Irwin during the Apollo 15 mission in 1971, the Hasselblad 500, dubbed EL DATA CAMERA HEDC, will go under the hammer at the next WestLicht Camera Auction on 22 March. [bjp_ad_slot] The camera was one of 14 used on the moon during Apollo missions 11-17. However, it’s the only one to have made the trip back to Earth. The other 13 cameras were left on the moon, “as the astronauts only took the film magazines back home in order to take lunar rocks in the equivalent of the weight of the cameras”, explains the auction house in a prepared statement. Jim Irwin took exactly 299 pictures with the Hasselblad during his three-day stay on the lunar surface, and 96 more on the way to the moon and back again. “This historical camera comes with an extensive documentation and photographs taken by Irwin, assembled by its former owner Alain Lazzarini, author of the book Hasselblad and the Moon,” adds WestLicht. The camera is expected to fetch more than €150,000. For more details, visit the WestLicht website.


Phase One joins race for first CMOS-based, medium format camera

Just three days after Hasselblad announced it would launch the first CMOS-based, medium format camera, Phase One now claims its own 50-megapixel IQ250 CMOS medium format digital camera back is available from today. A CMOS-based, medium format camera is said to offer increased ISO sensitivity and exposure time. The IQ250, which sports a 44x33mm sensor – 68 percent larger than traditional full-frame digital SLR sensors – has a dynamic range of 14 f-stops, an ISO range of 100 to 6400, and exposure times of 1/10,000s to one hour. The digital back also offers a live view option. “We are very proud to introduce the Phase One IQ250, which carries on the tradition of Phase One high-quality, medium format gear,” says Henrik O. Håkonsson, CEO and president of Phase One. “The wider ISO range in this new CMOS-based system, for example, illustrates our desire to continue pushing the envelope for our customers, to help them succeed in all their unique imaging challenges.” The new system is available now, retailing at €24,990 or $34,990. For more details, …


Hasselblad to launch CMOS sensor-based, medium format camera

“This pioneering 50-megapixel CMOS sensor camera is based on our H5D-50 model but will offer a faster capture rate, longer shutter speed capability and much greater ISO performance,” says Ove Bengtson, Hasselblad’s product manager. “It will provide greatly improved live video in Phocus and will also be available with multishot functionality.” [bjp_ad_slot] It is believed the new sensor has been developed in collaboration with Sony, which signed a partnership deal with Hasselblad in 2012. Bengtson adds: “We believe this will provide a highly compelling option for professional photographers who prefer a more versatile camera that enables them to immediately embrace a wider range of photo disciplines while still encapsulating the exceptionally high-end image quality associated with Hasselblad.” Hasselblad expects to release the new camera in March.


Hasselblad unveils its 2014 Masters

Held every two years, the Hasselblad Masters competition is open not only to users of medium or large format cameras but also to active professionals with more than three years of experience using cameras that offer resolutions of 16MP or above. This year, Hasselblad received more than 4000 entries from which 12 Masters were selected, each in their own categories. The winners are: – Architecture: Martin Schubert, Denmark – Editorial: Antonio Pedrosa, Portugal – General: Roman Jehanno, France – Fashion/Beauty: Bara Prasilova, Czech Republic – Fine Art: Rafal Maleszyk, United States – Landscapes/Nature: Hengki Koentjoro, Indonesia – Portrait: Dmitry Ageev, Russian Federation – Product: Bryn Griffiths, United Kingdom – Project/21: Paul Gisbrecht, Germany – Underwater: Chris Straley, United States – Wedding/Social: Joseph Goh Meng Huat, Singapore – Wildlife: Rafael Rojas, Switzerland “We’re delighted with the number of entries the Hasselblad Masters 2014 competition attracted,” says Hasselblad’s global photographer relations manager, Paul Waterworth, in a prepared statement. “The standard was extraordinarily high this time around, and the category winners can be truly proud of their achievements. It’s a …


BJP Staff