After graduating in 2012 with a BA in photography from University of the West of England, Bristol, Max Ferguson became quickly disillusioned by the lack of viable career paths or platforms that would publish his or his friends’ work.. Growing frustration quickly turned into inspiration, however, and with that came the idea to create a platform from scratch in the form of Splash and Grab.
“The magazines I really liked or wanted to work for were either shutting down or not in a position to reply to emails, let alone give me a job,” he explains. “So I just decided to start something myself. Lots of magazines start in those DIY circumstances I suppose, with some hot headed graduate who thinks everything will be really easy but ends up finding it really difficult.”